# Curated Awareness Tech companies create dedicated resources for accurate information on COVID-19. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 23, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-awareness ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Curated Awareness trend? **Curated Awareness:** When COVID-19’s status as a pandemic became known, tech companies contributed by creating resources that people can turn to for accurate, up-to-date information on the virus and its impact both locally and globally. ## The consumer insight behind the Curated Awareness trend In the age of increasingly sophisticated “fake news,” people are susceptible to believing content that’s untrue. In the context of global issues, misinformation—or misleading information—can have a negative impact on how people react and understand the issues, which leads to further harm caused. Curated, reliable information is able to prevent this, while assuaging people’s anxiety in the midst of crises. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 20 to Mar 23, 2020 - Published: Mar 23, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Curated Awareness trend ### Curated Information Tech companies are creating resources for reliable, factual information in a time of misinformation and harm caused by 'fake news.' ### Mental Health Tools Social media platforms are implementing mental health-focused features and tools to help users cope with the impact of the pandemic. ### Dedicated Search Portals Companies are developing dedicated search portals to provide credible information related to the pandemic and alleviate users' concerns about accurate information amidst global crisis. ## What the Curated Awareness trend means for industry ### For Technology The tech industry can utilize new demand for accurate information and analyze user search behavior to create curated and reliable resources that mitigate misinformation. ### For Social Media Social media platforms can implement innovative mental health-focused features and tools to help users cope with stress and anxiety related to global events such as pandemics. ### For Healthcare The healthcare industry can collaborate with tech companies and use chatbots and other digital tools to distribute credible information about public health crises and prevent misinformation. ## Workshop question How is your brand providing aid or relief towards global issues? ## Trend signals for Curated Awareness Trend score 5.1 out of 10, from popularity 83%, activity 62%, freshness 9%. - Popularity: 83% - Activity: 62% - Freshness: 9% ## Examples of the Curated Awareness trend 4 featured examples from Mar 20 to Mar 23, 2020. - [Informational Virus Chatbots](https://www.trendhunter.com/trends/whatsapp-and-who): WhatsApp and WHO Launched a Chatbot Providing COVID-19 Information (Category: Tech) Implication: The collaboration between WhatsApp and WHO highlights the potential for messaging platforms to serve as effective channels for disseminating accurate information to a large user b… - [Dedicated Virus Searches](https://www.trendhunter.com/trends/search-portal): Google Created a Search Portal for COVID-19 Information and Tips (Category: Social Good) Implication: Healthcare industry can use the search portal model to provide patients with resources and accurate health information. - [Mobile Virus-Related News Tabs](https://www.trendhunter.com/trends/information-center): Facebook Added an Information Center to Its Platform for COVID-19 (Category: Social Media) Implication: Social media platforms can innovate by adding information centers and virus-related news tabs. - [Coping-Focused Social Platforms](https://www.trendhunter.com/trends/mental-health-tools): Snapchat Added Mental Heath Tools Focused on COVID-19 Coping (Category: Lifestyle) Implication: The mental health tools introduced on Snapchat open up disruptive innovation opportunities for the social media industry to develop features that promote well-being and offer supp… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)