# Curated Advice Consumers turn to third parties to retrieve curated friendly advice. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 21, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-advice ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Curated Advice trend? **Curated Advice:** Brands are entering the business of friendly "advice-giving" by creating platforms, both virtual and otherwise, that consumers can take advantage of. This shift functions as both an extension of the expertise-based advice platforms that are popping up, as well as an officialized version of the consumer tendency to turn to the internet for guidance. ## The consumer insight behind the Curated Advice trend The anonymity and accessibility of the Internet has prompted many consumers to use the network to get guidance on a variety of issues. This demographic often views these peer-to-peer platforms as more "trustworthy," as responders are deemed as unbiased. Consumers are turning to brands to provide friendly opportunities to gain knowledge and advice in safe and convenient settings. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 4, 2018 to Jan 16, 2019 - Published: Feb 21, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Curated Advice trend ### Brands Providing Friendly Advice Platforms Consumers are turning to brands to provide friendly opportunities to gain knowledge and advice in safe and convenient settings. ### Pervasive Digital Communication The 'Advice Me' app speaks to the pervasive nature of digital communication as consumers seek out ways to improve themselves on both a personal and professional level. ### Monetizing Expertise through On-Demand Advice The 'Guru' app is positioned as a versatile education and advice solution for consumers that will allow experts to monetize their skills and let users get the right kind of information they need in an on-demand basis. ## What the Curated Advice trend means for industry ### For Healthcare In offering a healthcare navigation system and consistent access to personal medical data, there are opportunities for healthcare providers to improve the medical experience. ### For Technology There are opportunities for technology companies to create platforms and mobile applications that streamline travel planning and connect travelers to in-the-know locals. ### For Education There are opportunities for educational institutions to create emotional aid card kits as a form of psychological first aid and to promote confidence and resilience. ## Workshop question How could your brand create a friendly advice tool for customer service purposes? ## Trend signals for Curated Advice Trend score 2.4 out of 10, from popularity 37%, activity 28%, freshness 8%. - Popularity: 37% - Activity: 28% - Freshness: 8% ## Examples of the Curated Advice trend 5 featured examples from Apr 4, 2018 to Jan 16, 2019. - [Emotional Aid Card Kits](https://www.trendhunter.com/trends/emotional-first-aid): The School of Life's 'Emotional First Aid Kit' Provides Advice (Category: Lifestyle) Implication: The Mental Health and Well-being Industry may need to embrace new trends like Emotional First Aid Kits and Self-Care Cards to offer alternative resources and methods for individua… - [Video Chat Advice Apps](https://www.trendhunter.com/trends/guru-app): The 'Guru' App Lets Users Answer Questions and Get Paid (Category: Tech) Implication: Online education platforms can adopt the pay-per-minute model to offer live video tutorials and personalized learning experiences. - [Local Advice Travel Apps](https://www.trendhunter.com/trends/2b-local): The '2B LOCAL' Platform Connects Travelers to In-the-Know Locals (Category: World) Implication: The travel industry would benefit from investing in local advice travel apps, which could offer better, insider recommendations while providing tourists with an enhanced experienc… - [Confidential Advice Platforms](https://www.trendhunter.com/trends/advice-me): 'Advice Me' Lets Friends and Colleagues Provide Feedback (Category: Tech) Implication: The 'Advice Me' app points to new possibilities and opportunities in social networking beyond communication and entertainment. - [Healthcare-Navigating Mobile Applications](https://www.trendhunter.com/trends/healthcare-navigation): The Children's Hospital App is Created for Young Parents (Category: Tech) Implication: Healthcare industry should invest in mobile apps development as a new channel of communication between medical centers and patients, improving medical experience by providing real… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)