# Adjacent Aspiration Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Jul 21, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultureofcomparison ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Adjacent Aspiration trend? **Adjacent Aspiration:** Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, signifying a desire for more realistic goals when it comes to self-improvement. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 29, 2015 to Aug 23, 2016 - Published: Jul 21, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Adjacent Aspiration trend ### Gamification Consumers are increasingly gamifying their daily activities through apps and other digital platforms to compete and incentivize tasks. ### Incentivization Apps and platforms that incentivize completion of tasks through rewards and other motivations are becoming popular in various industries. ### Collaborative Platforms Open-source project management tools and other collaborative platforms are emerging to help teams stay organized and efficient. ## What the Adjacent Aspiration trend means for industry ### For Hospitality The hospitality industry can incorporate gamification and incentivization in their marketing strategies to enhance user experiences and engagement. ### For Household Management Gamified and incentivized apps focusing on household chores and tasks can provide an opportunity for businesses to tap into the domestic management and technology market segment. ### For Workplace Productivity Open-source and collaborative platforms can help businesses efficiently manage team projects, tasks, and deadlines to increase workplace productivity and efficiency. ## Workshop question How could your brand leverage gamification to become more integrated into consumers' everyday lifestyle? ## Trend signals for Adjacent Aspiration Trend score 3.6 out of 10, from popularity 62%, activity 37%, freshness 8%. - Popularity: 62% - Activity: 37% - Freshness: 8% ## Examples of the Adjacent Aspiration trend 5 featured examples from Jan 29, 2015 to Aug 23, 2016. - [Open-Source Management Apps](https://www.trendhunter.com/trends/team-project): The GitLab Offers Online Task Organization For Teams Projects (Category: Tech) Implication: The software development industry can benefit from incorporating more online project management tools and features like those found in GitLab to improve team collaboration and sta… - [Incentivized Household Chore Apps](https://www.trendhunter.com/trends/ourhome): The OurHome App Rewards Family Members for Doing Various Chores (Category: Tech) Implication: Mobile app developers can explore the opportunity of creating innovative task management apps with gamified features. - [Gamified Kitchen Cleanup Apps](https://www.trendhunter.com/trends/who-made-coffee): The 'Who Made Coffee' Platform Helps Keep Office Kitchens Clean (Category: Tech) Implication: Facility management companies could develop similar gamified cleaning apps to incentivize office building tenants to keep shared spaces clean. - [Gamified Motivation Apps](https://www.trendhunter.com/trends/motivation-app): Proof! Lets Users Complete Goals While Competing with Peers (Category: Tech) Implication: Gamified motivation apps can disrupt the health and fitness industry by providing users with interactive challenges to improve their well-being. - [Travel Upgrade Games](https://www.trendhunter.com/trends/airline-marketing): Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats (Category: Tech) Implication: Airlines can implement gamified marketing strategies to attract and retain customers, while also offering unique experiences and rewards. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)