# Cultured Pop Culture Literature and theater take center stage in Internet culture. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 25, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultured-pop-culture ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Cultured Pop Culture trend? **Cultured Pop Culture:** Many believe Internet humor consists mostly of frivolity, but a new sub-culture of the web sees much more sophistication. With the rise of films like Les Miserables and The Great Gatsby, consumers are embracing true culture, relishing in the opportunity to show off their knowledge of the finer forms of entertainment. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 14, 2012 to Feb 21, 2013 - Published: Mar 25, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cultured Pop Culture trend ### Resurgence of Literature Consumers are embracing true culture, relishing in the opportunity to show off their knowledge of the finer forms of entertainment. ### The Pulp Culture Movement Initiatives like Pulp! The Classics give classic literary works an adrenaline shot in the arm with unique covers and packaging. ### Internet-Based Humor and Pop Culture The rise of Internet culture sees a sub-culture enjoying more sophistication and an abundance of humorous adaptation opportunities. ## What the Cultured Pop Culture trend means for industry ### For Publishing The resurgence of classic literature presents a market opportunity to repackage and re-present older works to a modern audience. ### For Entertainment and Media The Pulp Culture movement presents a new way of packaging and marketing media, opening the door to experimentation with different styles and formats. ### For Advertising and Marketing Opportunities for meme-based advertising campaigns present themselves as Internet-based humor and pop culture continues to gain popularity. ## Trend signals for Cultured Pop Culture Trend score 4.1 out of 10, from popularity 55%, activity 59%, freshness 8%. - Popularity: 55% - Activity: 59% - Freshness: 8% ## Examples of the Cultured Pop Culture trend 5 featured examples from Nov 14, 2012 to Feb 21, 2013. - [Film Cast Editorials](https://www.trendhunter.com/trends/vogue-dreaming-a-dream): The Vogue 'Dreaming a Dream' Photoshoot Stars the Actors from 'Les Mis' (Category: Pop Culture) Implication: Fashion brands can collaborate with film casts to create exclusive editorials that promote their brand and evoke nostalgia. - [Meme-Based Nominee Depictions](https://www.trendhunter.com/trends/oscar-nominees): This Year's Oscar Nominees Get Memed in These Redone Posters (Category: Pop Culture) Implication: The film industry can capitalize on the popularity of meme-based Oscar nominee depictions by incorporating internet humor into marketing campaigns and engaging with online audienc… - [Pulp Fiction Literature Makeovers](https://www.trendhunter.com/trends/pulp-covers): Literature Gets a Shot of Adrenaline with These Pulp Covers (Category: Pop Culture) Implication: Opportunity for publishers to refresh classic literature and appeal to new audiences. - [Romantic Quote Cups](https://www.trendhunter.com/trends/jane-austen-quotes): These Literary Mugs Feature Classic Jane Austen Quotes (Category: Art & Design) Implication: Retailers can capitalize on the popularity of classic literature by offering products that feature quotes from famous authors. - [Gangster Gatsby Quizzes](https://www.trendhunter.com/trends/jay-z-or-great-gatsby): The Jay-Z or Great Gatsby Quote Quiz Will Leave You Surprised (Category: Pop Culture) Implication: Developing interactive quizzes and games that test knowledge and engagement with pop culture can enhance the digital entertainment experience for users. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Pop Culture - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)