# Cultured DIY The at-home culturing of food and drink gets a modern, Western update. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 25, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultured-consumption ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Cultured DIY trend? **Cultured DIY:** The rise in popularity of Eastern holistic aesthetics in Western culture has seen consumers become more approving of DIYing their own specialty food and drink. As such, products that aid practices like fermentation are becoming commonplace amid those looking for an economical, customized means of maintaining health or creating prepackaged varieties from home. Augmenting traditional methods and modernizing them, the innovations introduce younger generations to making products they've become accustom to purchasing. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 25 to Nov 7, 2013 - Published: Mar 25, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cultured DIY trend ### Cultured DIY Holistic aesthetics and the desire for economical and customizable means to maintain health and create prepackaged varieties from home have brought about a rise in at-home culturing of food and drink. ### Smartphone Apps for Home Beer Brewing The rise of convenient smartphone apps connected to self-monitoring beer brewing systems allows homebrewers to more easily create and experiment with custom beer flavors. ### Home Beer Brewing Machines With the creation of home beer brewing machines, beer lovers can now create quality beer in the comfort of their own homes without the need for a large, cumbersome set up or special skills. ## What the Cultured DIY trend means for industry ### For Food and Drink This trend caters specifically to those interested in at-home culturing of food and drink, creating a potential disruptive innovation opportunity in the food and drink industry market. ### For Technology Smartphone apps and home beer brewing machines both represent a disruptive innovation opportunity for the technology industry by offering a more convenient and accessible way to create custom beer flavors. ### For Home and Garden With the increasing popularity of at-home culturing of food and drink and home beer brewing machines, the home and garden industry has an opportunity to offer more products and services to support these DIY activities in the home. ## Trend signals for Cultured DIY Trend score 3.4 out of 10, from popularity 56%, activity 38%, freshness 8%. - Popularity: 56% - Activity: 38% - Freshness: 8% ## Examples of the Cultured DIY trend 6 featured examples from Jun 25 to Nov 7, 2013. - [DIY Beer Distillers](https://www.trendhunter.com/trends/beer-machine): This Beer Machine Making Kit Creates Your Favorite Drink with Ease (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop and market a beer machine as a must-have kitchen appliance for beer enthusiasts. - [DIY Beer Brewing Kits](https://www.trendhunter.com/trends/beer-brewing-kit): The BrewSmith Kit Lets Beer Lovers Brew Their Own Ales at Home (Category: Lifestyle) Implication: Food and beverage companies can explore partnerships with home brewing kit manufacturers to offer branded kits for enthusiasts. - [Handcrafted Beer Brewery Kits](https://www.trendhunter.com/trends/hopbox-home-brewing-kit): The HopBox Home Brewing Kit is Perfect for Beer Lovers (Category: Special) Implication: Disruptive innovation opportunity: Develop advanced and user-friendly home brewing kits with built-in temperature control and fermentation monitoring. - [DIY Gin-Making Kits](https://www.trendhunter.com/trends/gin-and-tonics): This Homemade Gin Kit Lets You Make Your Very Own Gin and Tonics (Category: Lifestyle) Implication: Offering DIY alcohol kits through an e-commerce platform could provide accessibility and convenience for consumers looking to create their own homemade alcohol. - [Beer Brewing Apps](https://www.trendhunter.com/trends/homebrewing): The Brewbot Makes Home Brewing Your Own Beer That Much Easier (Category: Lifestyle) Implication: Developing and improving smartphone apps for home brewing that simplify the brewing process and offer automated features. - [Home Beer-Brewing Machines](https://www.trendhunter.com/trends/beer-brewing): The PicoBrew Zymatic Is the World's First Home Brewing System (Category: Art & Design) Implication: Automated home beer-brewing machines are disrupting the traditional beer brewing industry, providing consumers with the ability to make beer from the comfort of their own homes. ## Recent trend clusters - 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