# Cultured Caffeine Coffee flavors turn to exotic cultural ingredients for diversity. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 23, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultured-caffeine ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Cultured Caffeine trend? **Cultured Caffeine:** Adding an element of novelty to hot beverages, coffee retailers are turning to exotic cultural ingredients for allure. Adding spices and vegetables often associated with Asian cultures, retailers are looking to not only heighten flavor, but also transform traditional beverage experiences into a more exotic and experiential activity. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 25, 2015 to Jan 10, 2017 - Published: Apr 23, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Cultured Caffeine trend ### Cultural Ingredients Coffee retailers are turning to exotic cultural ingredients to elevate traditional hot beverages into a more experiential activity. ### Flavored Coffee Coffee enthusiasts are experimenting with unexpected ingredients, such as matcha and coconut, to create unique and appealing coffee beverages. ### High Caffeine Coffee companies are innovating with blended beans to make potent and highly caffeinated brews for enthusiasts who desire an extra kick. ## What the Cultured Caffeine trend means for industry ### For Food and Beverage The food and beverage industry can leverage exotic ingredients, unique flavor combinations, and potent brews to create innovative coffee beverages. ### For Hospitality The hospitality industry can enhance the customer experience by serving coffee with upscale and novel flavor profiles made from unique ingredients. ### For Retail The retail industry can market unique and potent blends of coffee as a premium product to compete in this highly competitive market. ## Workshop question What is a popular fad in your industry in the continent furthest from your own? How could you tweak it to appeal to your own local customers? ## Trend signals for Cultured Caffeine Trend score 4.4 out of 10, from popularity 67%, activity 57%, freshness 8%. - Popularity: 67% - Activity: 57% - Freshness: 8% ## Examples of the Cultured Caffeine trend 4 featured examples from Mar 25, 2015 to Jan 10, 2017. - [Aromatic Indian Coffee Recipes](https://www.trendhunter.com/trends/south-indian-filter-coffee): This South Indian Filter Coffee is Unmatched in Flavor (Category: Lifestyle) Implication: Introducing the traditional South Indian filter coffee to the coffee industry. - [Purple Potato Lattes](https://www.trendhunter.com/trends/potato-latte): Subspace Coffee Specializes in Making Colorful Taro Lattes (Category: World) Implication: Disruptive innovation opportunity: Offering colorful and unique drink options that cater to the growing demand for visually appealing beverages. - [Matcha Coconut Lattes](https://www.trendhunter.com/trends/flavored-coffee-recipe): This Flavored Coffee Recipe Blends Unexpected Ingredients (Category: Lifestyle) Implication: Cafes and coffee shops can boost their menu offerings and attract health-conscious customers with innovative matcha-infused beverages like matcha coconut lattes. - [Potent Multicultural Coffees](https://www.trendhunter.com/trends/black-insomnia): Black Insomnia Claims to Be the World's Strongest Coffee (Category: Lifestyle) Implication: Companies in the coffee industry have an opportunity to create unique blends and market them to consumers who are seeking bold flavors and high energy. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)