# Cultured Breakfast Consumers add exotic elements to morning meals for flavor diversity. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 6, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultured-breakfast ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Cultured Breakfast trend? **Cultured Breakfast:** Adding interest to morning rituals, consumer are turning to exotic breakfast recipes for excitement. Taking inspiration from countries like Japan, Jerusalem and Italy, consumers are adapting traditional breakfast dishes like oatmeal and waffles into more diverse, cultural creations. These exotic adaptations not only provide much needed nutrition, but also a chance to experiment with everyday routines. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 18, 2014 to Sep 27, 2016 - Published: Jan 6, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cultured Breakfast trend ### Exotic Breakfast Dishes Consumers are turning to breakfast dishes from different countries for excitement and diversity in flavor, creating an opportunity for restaurants and food companies to offer unique, culturally-inspired menu items. ### Probiotic and Functional Breakfast Foods As people become more health-conscious, companies are exploring the use of functional ingredients like probiotics, matcha, and ginger in breakfast foods, creating a chance for brands to market to health-focused consumers. ### Regional Breakfast Items Highlighting regional dishes on menus can provide restaurants with a chance to showcase unique local cuisines, and create buzz around their establishment, potentially driving more business. ## What the Cultured Breakfast trend means for industry ### For Food Service As consumers are looking for more diverse, culturally-inspired breakfast menu options, restaurants can review where they can add unconventional dishes to the menu to attract this segment of the market. ### For Functional Foods Opportunities exist for companies to develop and market functional breakfast foods that cater to a health-conscious consumer base, creating a new category of breakfast items for retailers. ### For Regional Tourism Regions can leverage their local breakfast cuisine by collaborating with tourism boards, local restaurants, and hotels to create marketing campaigns that attract visitors who are interested in experiencing local culture and cuisine in different areas. ## Trend signals for Cultured Breakfast Trend score 3.0 out of 10, from popularity 42%, activity 42%, freshness 8%. - Popularity: 42% - Activity: 42% - Freshness: 8% ## Examples of the Cultured Breakfast trend 6 featured examples from Dec 18, 2014 to Sep 27, 2016. - [Avocado Kimchi Toast](https://www.trendhunter.com/trends/avocado-toast-recipe): Shutterbean's Unusual Asian Avocado Toast Recipe Has a Korean Influence (Category: Lifestyle) Implication: Innovative recipes that take a different approach to traditional cooking methods that capture large audiences in search of more unique flavor experiences. - [Italian-Israeli Breakfasts](https://www.trendhunter.com/trends/food52-baked-eggs): The Food52 Bakes Eggs Post Merges Cultures and Flavors Within Dishes (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of Italian-Israeli fusion to create new products and menus. - [Regional Breakfast Dishes](https://www.trendhunter.com/trends/regional-breakfast): Denny's Skillets Across America Focuses on Signature State Dishes (Category: Lifestyle) Implication: The food and beverage industry can benefit from offering regional or customized dishes to attract more customers and enhance culinary experimentation. - [Cultured Breakfast Burritos](https://www.trendhunter.com/trends/healthy-burritos): Sweet Earth's Healthy Burritos Have Probiotics for Easy Digestion (Category: Lifestyle) Implication: The development and marketing of Sweet Earth's functional burrito line, including their probiotic 'Get Cultured' option, presents opportunities for innovation and growth in the fr… - [Matcha Breakfast Buns](https://www.trendhunter.com/trends/green-tea-biscuits): KFC is Now Selling Green Tea Biscuits in Hong Kong (Category: Lifestyle) Implication: Fast food chains can innovate their menus by incorporating matcha-flavored products and expanding their bakery options to cater to changing customer preferences. - [Savory Asian Breakfasts](https://www.trendhunter.com/trends/oatmeal-recipe): This Oatmeal Recipe Favors Ginger, Garlic, Fish Sauce and Eggs (Category: Lifestyle) Implication: The food and beverage industry can explore the incorporation of savory oatmeal and Asian-inspired breakfast recipes, catering to consumers looking for new and exciting morning mea… ## Recent trend clusters - 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