# Pop Cultured Auto Car companies partner with well-known celebs to create a cultural appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 29, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultured-auto ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Pop Cultured Auto trend? **Pop Cultured Auto:** Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 3, 2014 to Jun 25, 2015 - Published: Oct 29, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pop Cultured Auto trend ### Pop Culture Collaborations Auto companies partner with well-known celebrities to appeal to wider markets. ### Superhero Vehicles Designers create industrial designs inspired by superhero vehicles. ### Celebrity-Endorsed Designs Well-known public figures create modifications to high-end vehicles. ## What the Pop Cultured Auto trend means for industry ### For Automotive Industry Collaborations between celebrities and luxury car manufacturers have become popular, with implications geared towards designing cars more relatable to mass markets. ### For Film Industry Superhero film franchises have paved the way for inspiration in designing industrial concepts, fostering an opportunity for creative expression. ### For Social Media Industry Celebrity-designed vehicles promote social media presence and growth, bringing in new audiences for automakers that seek fame as well as exposure. ## Trend signals for Pop Cultured Auto Trend score 5.1 out of 10, from popularity 75%, activity 70%, freshness 8%. - Popularity: 75% - Activity: 70% - Freshness: 8% ## Examples of the Pop Cultured Auto trend 4 featured examples from Feb 3, 2014 to Jun 25, 2015. - [Comic Book-Inspired Trikes](https://www.trendhunter.com/trends/game-over-cycles): Game Over Cycles Designs a Motorcycle Based off the Batmobile (Category: Autos) Implication: Customization companies can capitalize on the demand for unique vehicles inspired by comic book and pop culture icons. - [Hollywood Hearthrob Motorbikes](https://www.trendhunter.com/trends/krgt1): The KRGT-1 is Keanu Reeves' Dream Motorbike (Category: Autos) Implication: Manufacturing custom motorcycles that reflect the personal style and preferences of celebrities provides a new avenue for motorcycle manufacturers looking to stand out in a compet… - [Superhero Vehicle Makeovers](https://www.trendhunter.com/trends/batman-vs-superman-batmobile): The Batman vs Superman Batmobile is Angular and Flat (Category: Autos) Implication: The automobile industry can capitalize on the popularity of superhero movies to create bold and futuristic vehicle designs that appeal to fans and collectors alike. - [Villainous Auto Ads (UPDATE)](https://www.trendhunter.com/trends/jaguar-2014-big-game-commercial): The Jaguar 2014 Big Game Commercial Stars a Cast of Evil-Doers (Category: Autos) Implication: Luxury auto brands have an opportunity to capitalize on the villainous motif to promote their vehicles as 'better than the rest.' ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)