# Culture Community Hispanic consumers create festivals and meeting spaces to foster community. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 16, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/culture-community ## Key Figures - Trend score: 2.0/10 - Evidence articles: 6 ## What is the Culture Community trend? **Culture Community:** Metropolitan cities tend to have areas densely populated by those of one particular culture, creating a sense of community especially important to those who are new to the country. As the geographic makeup of North America changes, however, this sense of community becomes more difficult to establish. Festivals and events designed to immerse attendees in culture alleviate this problem, specifically within the growing Hispanic community. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 10 to Jan 12, 2017 - Published: Jan 16, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Culture Community trend ### Cultural festivals Festivals and events designed to immerse attendees in culture alleviate the problem of establishing a sense of community, specifically within the growing Hispanic community. ### Inclusive themed entertainment Events that offer a fun and inclusive space for people from different backgrounds, genders and sexual orientations can come together and enjoy the Latin festival together. ### Educational experiences Events that give people the unique opportunity to immerse themselves in Latin American cooking and other cultures. ## What the Culture Community trend means for industry ### For Event planning Opportunities to plan cultural festivals that bring together diverse communities for food, entertainment and education. ### For Hospitality and tourism Opportunities to create inclusive and immersive travel experiences that take visitors on a journey through Latin American cultures. ### For Food and beverage Opportunities to market and create educational experiences around unique Latin American dishes and other cultural cuisines. ## Workshop question Name one way your brand can create a cultural celebration to entertain and educate consumers? ## Trend signals for Culture Community Trend score 2.0 out of 10, from popularity 29%, activity 22%, freshness 8%. - Popularity: 29% - Activity: 22% - Freshness: 8% ## Examples of the Culture Community trend 6 featured examples from Jan 10 to Jan 12, 2017. - [Massive Latin Music Festivals](https://www.trendhunter.com/trends/pueblo-fest-2017): Pueblo Fest 2017 is Being Billed as the "Latin Coachella" (Category: Pop Culture) Implication: Organizing and hosting Latin music festivals can be a lucrative opportunity for event organizers and promoters. - [Latino Community Markets](https://www.trendhunter.com/trends/la-placita): Cleveland 'La Placita' is Part of 'La Villa Hispana' Community Project (Category: Lifestyle) Implication: The retail industry can explore the potential of open-air pop-up markets and micro-retail businesses as a way to engage with diverse communities and drive sales. - [Educational Latin Food Festivals](https://www.trendhunter.com/trends/latin-food-fest): The 'Latin Food Fest' Features Hands-On Cooking Demonstrations (Category: Lifestyle) Implication: Organizing and hosting immersive food festivals that offer educational experiences for attendees. - [Latina Kitchen Pop-Ups](https://www.trendhunter.com/trends/the-tamale-kitchen): 'The Tamale Kitchen' Sells Authetic Tamales Made by Latin Women (Category: Social Good) Implication: The rise of pop-up culinary events presents opportunities for food and beverage businesses to collaborate with diverse communities and promote authentic cultural experiences. - [LGBT Latin Festivals](https://www.trendhunter.com/trends/latin-festival): This Miami Festival is Aimed at Creating a Fun, Inclusive Space for Visitors (Category: Pop Culture) Implication: Opportunity for hotels, restaurants, and other hospitality-focused businesses to partner with LGBT Latin festivals and promote diversity and inclusivity. - [Shopping Mall Latin Festivals](https://www.trendhunter.com/trends/woodbine-latinfest): Toronto's Woodbine Latinfest Celebrated the City's Latin Community (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating technology like augmented reality to enhance the experience of attending and participating in cultural festivals. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)