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# Cultural Vacation
Family travel sees a child-centric shift towards educational tourism.

By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jan 19, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/cultural-vacation

## Key Figures

- Trend score: 3.5/10
- Evidence articles: 6

## What is the Cultural Vacation trend?

**Cultural Vacation:** One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 12, 2015 to Jul 22, 2017
- Published: Jan 19, 2017
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Millennial
- Top markets: North America, Europe

## Themes within the Cultural Vacation trend

### Educational Tourism

Opportunities to develop immersive educational engagement initiatives for children during travel, offering families a wider variety of enriching cultural activities.

### Kid-centric Subscription Services

Increased demand for tailored travel resources makes way for subscription services catered to children and families.

### AR Integration in Tourism

Incorporating augmented reality into tourism initiatives, exhibitions, and information centers provides a new, fun and interactive way for families to experience new places and learn about the world around them.

## What the Cultural Vacation trend means for industry

### For Tourism and Travel

Incorporate innovative and educational packages for families traveling together, offering these customers a more unique and immersive experience.

### For Children's Educational Resources

The travel industry presents an opportunity for educational companies to develop innovative programs designed to engage and educate children in fun and interactive ways.

### For Augmented Reality and Mobile App Development

The emerging possibilities of augmented reality in tourism offer developers a significant opportunity to develop new applications and experiences to explore the world and its people.

## Workshop question

How can you support modern parents' desire to raise more worldly, globally-minded children?

## Trend signals for Cultural Vacation

Trend score 3.5 out of 10, from popularity 49%, activity 48%, freshness 8%.

- Popularity: 49%
- Activity: 48%
- Freshness: 8%

## Examples of the Cultural Vacation trend

6 featured examples from Mar 12, 2015 to Jul 22, 2017.

- [Interactive Education Maps](https://www.trendhunter.com/trends/kids-world-map): The Learn & Climb Push-to-Talk Kids World Map is Interactive (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Develop innovative edtech solutions that cater to the specific needs of young learners and promote interactive and engaging learning experiences.
- [Family-Specific Hotel Suites](https://www.trendhunter.com/trends/kidsuites): The Holiday Inn KidSuites Make Family Travel More Comfortable (Category: World)
  Implication: The hospitality industry can explore the opportunity of developing more specialty hotel suites to cater to specific guest preferences and enhance the overall guest experience.
- [Kid-Friendly City Guides](https://www.trendhunter.com/trends/city-guide-for-kids): ZigZag's City Guide for Kids Comes in a Fun and Educational Kit (Category: Life-Stages)
  Implication: Opportunity for travel companies to develop unique travel experiences and products specifically designed for children.
- [AR Travel Distractions](https://www.trendhunter.com/trends/travel-distractions): 'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers (Category: Tech)
  Implication: The gaming industry can explore partnerships with airports and other businesses to create more AR-based travel games for kids.
- [Kiddie Voyager Kits](https://www.trendhunter.com/trends/little-passports): A Little Passports Subscription Takes Kids on a New Adventure Each Month (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Revolutionize the way children learn through subscription-based educational platforms that offer engaging and interactive content.
- [AR Forestry Apps](https://www.trendhunter.com/trends/forestry-tourism): The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism (Category: Tech)
  Implication: The use of augmented reality apps in forestry tourism, like the 'Gruffalo Spotter', can enhance visitor engagement and attract more tourists to forest areas.

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