# Cultural Kit Food brands offer beverage-making kits inspired by Latin American flavors. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 30, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultural-kit ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Cultural Kit trend? **Cultural Kit:** At-home beverage kits that encapsulate the flavors that are popular in Latin American countries are seeing more popularity. These kits offer nostalgia for those who grew up with these flavors--and for those who didn't, an interactive way to expand their knowledge of other cuisines. ## The consumer insight behind the Cultural Kit trend Food kits are popular because they make busy consumers' lives easier by reducing time spent cooking, without sacrificing quality. The growth of the meal kit business model has resulted in brands competing for market share, often by broadening their demographic appeal. Authenticity in this process is important to consumers who are accustomed to homemade cultural foods, and therefore have high expectations for food brands that prioritize convenience in their cultural offerings. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 24, 2021 to Jul 25, 2023 - Published: Nov 30, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Themes within the Cultural Kit trend ### Authentic Cultural Food Kits The growth of the meal kit business model has resulted in brands competing for market share by prioritizing authenticity in their cultural offerings. ### Latin American Beverage Kits At-home beverage kits that encapsulate the flavors that are popular in Latin American countries are seeing more popularity. ### Culture-Inspired Alcohol Kits Brands are creating spirit sets that honor a particular culture, offering consumers a unique and memorable experience. ## What the Cultural Kit trend means for industry ### For Food and Beverage Food and beverage brands can benefit from the rise of cultural food and beverage kits. ### For Alcohol The rise of culture-inspired spirit sets offers new opportunities in the alcohol industry. ### For E-commerce The popularity of food and beverage kits and gift sets presents an opportunity for the e-commerce industry. ## Workshop question How could your brand offer consumers convenience, without sacrificing on the quality of your product/service? ## Trend signals for Cultural Kit Trend score 4.2 out of 10, from popularity 56%, activity 53%, freshness 17%. - Popularity: 56% - Activity: 53% - Freshness: 17% ## Examples of the Cultural Kit trend 7 featured examples from Sep 24, 2021 to Jul 25, 2023. - [Culture-Inspired Spirit Sets](https://www.trendhunter.com/trends/coquito-kit): Candela Mamajuana Releases a Limited Holiday 'Coquito Kit' (Category: Lifestyle) Implication: Manufacturers can capitalize by creating their own take on culturally-inspired holiday drinks as limited edition releases. - [Latin-American Beverage Bombs](https://www.trendhunter.com/trends/beverage-bomb): A Dozen Cousins & Alter Eco Made Treats for Hispanic Heritage Month (Category: Lifestyle) Implication: The food industry can take advantage of the Latino-themed food product trend by creating new products or offering traditional Latin American recipes with a modern twist. - [Guac-Filled Margarita Glasses](https://www.trendhunter.com/trends/guacarita): Good Foods' GUAC-a-RITA Has a Compartment for Snacks and Drinks (Category: Lifestyle) Implication: The launch of Guac-Filled Margarita Glasses presents a disruptive innovation opportunity for the food and beverage industry to develop more convenient and novel food products that… - [Mexican Hot Chocolate Kits](https://www.trendhunter.com/trends/mexican-hot-chocolate-kit): McCormick's Collab Celebrates Día de los Muertos (Category: Lifestyle) Implication: Create food and beverage products and experiences that celebrate cultural holidays and traditions, and provide authentic and comprehensive sensory experiences. - [Salsa Macha Kits](https://www.trendhunter.com/trends/salsa-macha1): Masienda's Pura Macha Salsa Trio is Delicious and Aesthetically Pleasing (Category: Marketing) Implication: The food and beverage industry can explore the creation of new lines of Mexican condiments, such as salsa macha, to cater to evolving consumer taste preferences. - [Persimmon Cocktail Kits](https://www.trendhunter.com/trends/japanese-breakfast-cocktail-courier-kit): The Japanese Breakfast Cocktail Courier Kit Fuses Mexican & Asian Flavors (Category: Lifestyle) Implication: Liquor companies can collaborate with chefs, artists or musicians to create bespoke cocktails with unique flavors that reflect their brand. - [Queso-Paired Cocktail Kits](https://www.trendhunter.com/trends/cinco-de-mayo-cocktail-kit): Cacique Created Cinco de Mayo Cocktail Kits Featuring Queso Cheese (Category: Lifestyle) Implication: Home cocktail delivery services can explore partnering with food companies to offer unique food and drink pairing experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)