# Cultural Incubator Young creators collect around cultural community hubs. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 15, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultural-incubator ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Cultural Incubator trend? **Cultural Incubator:** Taking inspiration from artist-in-residence programs and the popularity of coworking spaces, brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. In addition to underlining the importance of accessibility in cultivating tangible creative skills, this progression also highlights the need for traditional institutions to incorporate elements of the sharing economy model in order to better serve the changing education styles. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 2, 2015 to Dec 15, 2016 - Published: Dec 15, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Cultural Incubator trend ### Interactive Cultural Incubators Brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. ### Brand Consumer Community Cultivation Dynamic brand spaces that take the emphasis off of the product offering and instead focus on cultivating a community among brand fans. ### Multi-disciplinary Collaborative Experiences The movement towards collaborative experiential projects featuring fabled creators promotes innovation across the arts. ## What the Cultural Incubator trend means for industry ### For Education Services Traditional institutions need to incorporate elements of the sharing economy model in order to better serve the changing education styles prompted by cultural incubators. ### For Entertainment Industries Multi-disciplinary collaborative experiences across artists emphasizing the importance of brand community cultivation provide valuable insights for entertainment industries. ### For Retail Industry Dynamic brand spaces described in the article provide insight for the retail industry in creating innovative shared workspaces that foster brand loyalty. ## Workshop question Design a program through which your brand turns its most passionate fans into ambassadors and influencers. ## Trend signals for Cultural Incubator Trend score 4.1 out of 10, from popularity 43%, activity 72%, freshness 8%. - Popularity: 43% - Activity: 72% - Freshness: 8% ## Examples of the Cultural Incubator trend 4 featured examples from Nov 2, 2015 to Dec 15, 2016. - [Multi-Disciplinary Creator Projects](https://www.trendhunter.com/trends/on-fashion-and-images): 'On Fashion and Images' Brings Two Fabled Creators to Toronto (Category: Art & Design) Implication: Fashion industry professionals can partner with photographers and other creators to develop unique and exciting projects that incorporate multiple mediums. - [Athletic Label Music Venues](https://www.trendhunter.com/trends/adidas-future-house): The adidas Future House Has Popped Up in London's Shoreditch (Category: Business) Implication: Athletic wear companies can look to create unique branded experiences like music venues to connect with their customers in a more engaging way. - [Designer Art Installation Venues](https://www.trendhunter.com/trends/jwanderson-workshops): The J.W.Anderson Workshops is a Brick-and-Mortar Arts Space (Category: Business) Implication: Fashion brands can leverage art installation spaces to enhance their brand image and create interactive experiences that attract consumers. - [Music-Centric Creative Hubs](https://www.trendhunter.com/trends/sonos-studio-london): The Sonos Studio London is a New Community Space in Shoreditch (Category: Pop Culture) Implication: Creating spaces for local musicians and music lovers to collaborate and create. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)