# Cultural Garment Culture-inspired garments are adapted to suit various needs and modern aesthetics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 13, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultural-garment ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Cultural Garment trend? **Cultural Garment:** Cultural garments, or clothing items that stem from certain communities and traditions, are being adapted to suit the needs and aesthetic preferences of people who prioritize both culture and individuality. These items include everything from hijabs designed for sportswear, to traditional Indian clothing or textiles adapted for everyday needs. ## The consumer insight behind the Cultural Garment trend As people become more aesthetic inclined with the influence of social media, they're also prioritizing their cultural roots in the way they present themselves. These consumers are drawn to products and services that represent their personal traditions, while also being suitable for their everyday needs as they work, exercise and take part in recreational activities. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 20 to Dec 11, 2019 - Published: Jul 13, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Cultural Garment trend ### Cultural garments for individuality As consumers prioritize their cultural roots and individuality, there is an opportunity for businesses to adapt cultural clothing to suit modern needs and aesthetics ### Inclusivity through apparel There is a growing trend towards apparel that promotes inclusivity and diversity, with particular examples including team-branded hijabs and modest swimwear collections. ### Convention-challenging fashion The fashion industry is seeing a rise in convention-challenging womenswear that offers contemporary and simplified alternatives to traditional clothing styles. ## What the Cultural Garment trend means for industry ### For Fashion The fashion industry can benefit from adapting cultural clothing items to suit individual preferences and modern needs, as well as creating clothing that promotes inclusivity and challenges conventions of traditional styles. ### For Sports There is an opportunity for the sports industry to promote inclusivity and diversity by creating athletic hijabs and full-coverage swimwear collections that cater to specific religious, cultural or sun protection needs. ### For Charitable organizations Charitable organizations can collaborate with fashion and clothing brands to create cultural garments and apparel that celebrate certain traditions and communities, while also achieving fundraising goals. ## Workshop question How is your brand adapting to the cultural roots of its customers? ## Trend signals for Cultural Garment Trend score 3.9 out of 10, from popularity 45%, activity 62%, freshness 9%. - Popularity: 45% - Activity: 62% - Freshness: 9% ## Examples of the Cultural Garment trend 4 featured examples from Feb 20 to Dec 11, 2019. - [Modest Swimwear Collections](https://www.trendhunter.com/trends/victory-swim-collection): Nike's Victory Swim Collection Provides Full-Coverage Styles (Category: Lifestyle) Implication: Athletic wear industry can pivot towards inclusivity and diversity by offering performance options for customers with specific needs, such as full-coverage swimwear for modesty. - [Convention-Challenging Womenswear](https://www.trendhunter.com/trends/indian-womenswear): 'Bodice' Offers an Alternative to Traditional Indian Womenswear (Category: Fashion) Implication: The fashion industry can adopt minimalist fashion as a trend that challenges traditional fashion norms. - [Team-Branded Hijabs](https://www.trendhunter.com/trends/teambranded-hijabs): Nike and the Toronto Raptors Collaborated to Produce Raptors-Branded Hijabs (Category: Lifestyle) Implication: The production of team-branded hijabs presents a disruptive innovation opportunity for sporting goods companies to tap into the market of inclusive athletic apparel. - [Cultural Celebratory Projects](https://www.trendhunter.com/trends/food-clothes-shelter): Ghetto Gastro & AWAKE NY Join on the Food, Clothes, Shelter Capsule (Category: Social Good) Implication: Opportunities exist to create clothing lines with explicit social missions that promote and celebrate diverse cultural backgrounds while giving back to local communities. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)