# Cultural Exclusivity Black media outlets provide a space for cultural authenticity. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 8, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultural-exclusivity ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Cultural Exclusivity trend? **Cultural Exclusivity:** Largely under-represented in mainstream media, the black community in North America has turned to entertainment platforms that feature exclusively black-centric content. More than just representation, these platforms offer viewers a sense of pride in historically black content that's under-valued in mainstream media. This shift suggests that creating exclusivity does not have to be about status, but instead can be about providing a safe, authentic space for a group or community. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 4, 2015 - Published: Dec 8, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Cultural Exclusivity trend ### Exclusive Online Platforms for Marginalized Communities Exclusive online platforms for marginalized communities offer a safe, authentic space for marginalized individuals or groups to access historically under-valued content and media. ### Targeted Multi-Cultural Media Platforms Targeted multi-cultural media platforms provide curated content to meet the needs of specific audiences, such as black millennials. ### Niche Streaming Services Niche streaming services offer access to a wide variety of content that is generally underrepresented in mainstream media. ## What the Cultural Exclusivity trend means for industry ### For Media and Entertainment Media and entertainment professionals can utilize targeted, niche, and exclusive platforms to cater to underrepresented audiences and provide diverse and inclusive content. ### For Technology Advances in technology continue to enable the creation and distribution of online platforms and streaming services that cater to a wide variety of individual interests and subcultures. ### For Consumer Goods and Services Consumer goods and service businesses may develop new products or services informed by content that is under-represented in mainstream media and influenced by the interests of marginalized communities. ## Workshop question How can your brand promote the talent of underrepresented groups in its area of expertise? ## Trend signals for Cultural Exclusivity Trend score 2.7 out of 10, from popularity 42%, activity 30%, freshness 8%. - Popularity: 42% - Activity: 30% - Freshness: 8% ## Examples of the Cultural Exclusivity trend 4 featured examples from Dec 4, 2015. - [Natural Hair Beauty Bloggers](https://www.trendhunter.com/trends/tips-for-natural-hair): This YouTube Blogger Provides Tips for Natural Hair Care (Category: Pop Culture) Implication: Manufacturing companies can capitalize on the demand for natural, low-maintenance beauty products by developing new, innovative products that cater to this market. - [Multi-Cultural Media Platforms](https://www.trendhunter.com/trends/black-millennials): This Platform Offers Content That Appeals to Black Millennials (Category: Pop Culture) Implication: The media and entertainment industry can tap into multi-cultural media platforms to reach untapped audiences and diversify content, offering opportunities for progressive disrupti… - [African American Streaming Services](https://www.trendhunter.com/trends/african-american-programming): 'UNIFY' Exclusively Provides African American Programming (Category: Pop Culture) Implication: The media streaming industry has an opportunity to embrace diversity and inclusivity by creating more platforms that cater to specific audiences, such as African Americans. - [Niche Movie Streaming Services](https://www.trendhunter.com/trends/african-american-content): This Streaming Service Only Features African American Content (Category: Pop Culture) Implication: Disruptive innovation opportunity for streaming services to diversify and offer niche content for specific audiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)