# Cultural Condiment Southeast Asian dishes are referenced with tradition-inspired additives. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 8, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cultural-condiment ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Cultural Condiment trend? **Cultural Condiment:** For many consumers, traditional sauces and condiments are an excellent opportunity to begin introducing flavor profiles of Southeast Asian cuisine. Given the process of expanding one's palate, many consumers find it more accessible to first incorporate elements of the cuisine into familiar foods. This progression speaks to the cross-over influence of international cuisine, as well as the interest of consumers in expanding their palates to be more globally inclusive. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 17, 2014 to Feb 21, 2017 - Published: Dec 8, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Cultural Condiment trend ### Asian Fusion Condiments The blending of traditional Asian flavors with all-American staples is a growing trend that offers a path for businesses to explore inventive new flavor profiles. ### Remixed Korean Delicacies Entrepreneurs who remix traditional Korean dishes for a new audience provide a model for updating other traditional foods for modern gastronomic palates. ### Fermented Ketchup Condiments Food science is catching up with traditional methods of fermenting food, offering new probiotic-infused condiments that tap into the consumer interest in healthy, gut-friendly foods. ## What the Cultural Condiment trend means for industry ### For Condiments Industry New artisanal and gourmet condiment lines are emerging as creators look to tap into consumers' interest in international flavors. ### For Restaurant Industry Restaurants that specialize in traditional or fusion preparations of international cuisine are garnering strong followings. ### For Health Food Industry Interest in probiotic and gut-friendly foods is on the rise, and new fermented condiments are providing an opportunity to meet the growing demand. ## Workshop question What role does tradition play in your industry and how can you tap into that to communicate authenticity? ## Trend signals for Cultural Condiment Trend score 2.3 out of 10, from popularity 29%, activity 30%, freshness 8%. - Popularity: 29% - Activity: 30% - Freshness: 8% ## Examples of the Cultural Condiment trend 6 featured examples from Jun 17, 2014 to Feb 21, 2017. - [Asian Fusion Condiments](https://www.trendhunter.com/trends/bibigo): Bibigo Mixes Sriracha with Mayonnaise, Barbecue Sauce and More (Category: Lifestyle) Implication: The food and beverage industry can explore innovative ways to create fusion condiments and combine different flavor profiles. - [Gourmet Sriracha Blends](https://www.trendhunter.com/trends/gochujang-sriracha): The Weak Knees Gochujang Sriracha Two-Pack is for Spice Lovers (Category: Lifestyle) Implication: The growth of artisanal hot sauces presents opportunity for small-scale food producers and gourmet food shops. - [Modern Korean Sauces](https://www.trendhunter.com/trends/we-rub-you-korean): The We Rub You Korean BBQ Marinade Brings Sweet and Savory to American Meals (Category: Lifestyle) Implication: Food and beverage businesses can develop and promote innovative Korean sauces and marinades to expand their product line and capture new customers. - [Remixed Korean Delicacies](https://www.trendhunter.com/trends/kimchi-kooks): 'Kimchi Kooks' Puts a Modern Spin on a Traditional Dish (Category: Lifestyle) Implication: Opportunity for food businesses to explore and create modernized versions of traditional dishes using unique ingredients and flavors. - [Handcrafted Kimchi Collections](https://www.trendhunter.com/trends/chi-kitchen): Chi Kitchen's Products are Created from Local Ingredients (Category: Lifestyle) Implication: Small business owners can create handcrafted versions of popular foods that incorporate local ingredients for a unique selling proposition. - [Fermented Ketchup Condiments](https://www.trendhunter.com/trends/ketchup-condiments): BAO's 'Sour K'chup' is Made with Ancient Lacto-Fermentation (Category: Lifestyle) Implication: Integrating fermented, probiotic condiments into the health food sector to offer foods that improve gut health. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)