# Choose Your Own Adventure Choice will become more important in an age of personalization. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/cult-kismet-manipulation-bringing-the-choose-your-own-adventure-back-in-adu ## Key Figures - Trend score: 3.5/10 - Evidence articles: 3 ## What is the Choose Your Own Adventure trend? **Choose Your Own Adventure:** These innovations appeal to the innate urge to reminisce on products favored in ones youth. In this case, they are based on the Choose Your Own Adventure books in which readers can take alternate paths in each chapter to manipulate the story’s destiny. This also speaks to the desire for control. ## At a Glance - Evidence: 3 featured examples - Articles from: Jan 26, 2007 to Jun 27, 2008 - Published: Sep 18, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Choose Your Own Adventure trend ### Interactive Storytelling The trend of interactive storytelling as entertainment creates opportunities for brands to showcase their capabilities and products through mysterious and interactive films. ### Personalization The continued appeal to reminisce on products favored in one's youth through Choose Your Own Adventure innovations speaks to the desire for control and personalization. ### Interactive Advertising The Twix 'Get the Girl' campaign showcases the appeal of interactive advertising; products that let shoppers get more hands on are appealing to those who like to contribute to their purchases. ## What the Choose Your Own Adventure trend means for industry ### For Film and Television Production Groundbreaking innovations in Interactive Media Production create opportunities for Television, and Commercial production companies, as well as Advertising Agencies to converge entertainment properties and campaigns online and through new media. ### For Entertainment The trend of interactive storytelling as entertainment creates disruptive innovation opportunities for brands and individuals looking to showcase their capabilities and products through immersive and compelling narratives. ### For Marketing and Advertising The appeal of interactive and personalized campaigns creates opportunities for marketing and advertising professionals to engage consumers and foster deeper connections with their audience. ## Trend signals for Choose Your Own Adventure Trend score 3.5 out of 10, from popularity 68%, activity 31%, freshness 8%. - Popularity: 68% - Activity: 31% - Freshness: 8% ## Examples of the Choose Your Own Adventure trend 3 featured examples from Jan 26, 2007 to Jun 27, 2008. - [Choose Your Own Adventure For Adults](https://www.trendhunter.com/trends/choose-your-own-adventure-for-adults-be-george-bush): Be George Bush (Category: Social Good) Implication: Disruptive innovation opportunity: Incorporate interactive elements into traditional book publishing to create engaging and interactive reading experiences for adults. - [Choose Your Own Adventure Videos](https://www.trendhunter.com/trends/the-secret-location): The Secret Location (Category: Marketing) Implication: The interactive media production industry can capitalize on the trend of interactive storytelling by offering innovative solutions for creating immersive and interactive experienc… - [Choose Your Own Adventure](https://www.trendhunter.com/trends/choose-your-own-adventure-thrillseeking-reality-tv-show-hits-canada): Thrill-Seeking Reality TV Show Hits Canada (Category: Pop Culture) Implication: Disruptive innovation opportunity: Incorporating virtual reality (VR) or augmented reality (AR) technologies into reality TV shows to enhance the thrill-seeking experience and eng… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)