# Cult Content Fandom Popular TV shows expand to unexpected products to appease fans. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 21, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cult-content-fandom ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Cult Content Fandom trend? **Cult Content Fandom:** Capitalizing on hype and fandom, popular TV shows are turning to unique partnerships to create product lines that will appease fans. More than just memorabilia, these creative products range from makeup lines to subscription kits that reference characters and story lines from popular shows. ## The consumer insight behind the Cult Content Fandom trend The consumer desire to express ones individuality and fandom through products is being met by brands. Consumers who are attached to their favorite TV shows are drawn to seeing them reflected in creative ways through various product lines. By creating these opportunities for consumers, brands spark moments of joy for their customers, and establish loyalty as a result. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 4, 2018 to Jun 17, 2019 - Published: Jun 21, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Cult Content Fandom trend ### Fandom Product Lines TV shows and their fans are creating unique partnerships to create product lines that reflect the themes and characters from the shows, sparking joy and loyalty among fans. ### Collaborative Makeup Lines Cosmetics companies are collaborating with celebrities from popular TV shows to launch themed makeup lines that feature bright colors and bold looks, capitalizing on the current trend of expressing unique individuality through makeup. ### Themed Meal Kits Food companies are launching meal kits inspired by popular TV shows to offer fans a taste of the universe they love, providing convenience and a unique experience that ties into the show's content. ## What the Cult Content Fandom trend means for industry ### For Entertainment Entertainment companies and TV producers can capitalize on the trend of products and collaborations inspired by TV shows to create new revenue streams and increase fan engagement. ### For Cosmetics Cosmetics companies can create makeup collaborations with celebrities to tap into the trend of expression through makeup and drive sales through highly pigmented, limited edition products. ### For Food and Beverage Food and beverage companies can offer fun, themed meal kits inspired by popular TV shows to capitalize on consumer interest in unique culinary experiences that reflect their favorite shows. ## Workshop question What unexpected partnership could you enter into to appease your most loyal consumers? ## Trend signals for Cult Content Fandom Trend score 4.5 out of 10, from popularity 70%, activity 56%, freshness 8%. - Popularity: 70% - Activity: 56% - Freshness: 8% ## Examples of the Cult Content Fandom trend 4 featured examples from Jul 4, 2018 to Jun 17, 2019. - [Comedy-Themed Meal Boxes](https://www.trendhunter.com/trends/themed-meal-box): The Marvelous Mrs. Maisel Meal Pack Celebrates an Amazon Prime Video Show (Category: Pop Culture) Implication: Companies that provide food delivery services can offer themed meal boxes to attract customers and drive sales. - [Cartoon-Themed Burger Kits](https://www.trendhunter.com/trends/burger-kit): Blue Apron is Sharing Recipe Kits Inspired by Bob's Burgers (Category: Lifestyle) Implication: Meal kit delivery services have the opportunity to create exclusive collaborations with celebrities or shows, enhancing their product offerings and attracting new customers. - [Reality Dating Show Cosmetics](https://www.trendhunter.com/trends/loveburst-by-love-island): LoveBurst by Love Island Shares Fun Color Cosmetics (Category: Lifestyle) Implication: The cosmetics industry can capitalize on the trend of reality dating show cosmetics by creating limited-edition collections that resonate with fans of popular TV shows. - [Drag Queen Eyeshadow Palettes](https://www.trendhunter.com/trends/drag-queen-eyeshadow): Anastasia Beverly Hills Collaborated on the Alyssa Edwards Palette (Category: Fashion) Implication: The beauty and cosmetics industry has an opportunity to expand its offerings to be more inclusive and diverse, beyond traditional gender roles and beauty standards. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)