# Culled Consumption Retailers hyper-curate offerings to one category or commonality. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 1, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/culled-consumption ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Culled Consumption trend? **Culled Consumption:** In the information age, consumers are in a constant state of consumption that can be overwhelming. Thus, the prospect of choosing from several options during the consumption process is becoming less and less attractive. From a retail perspective, this means that omission has more power than addition. Some are responding by curating merchandise to a single category or commonality. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 18, 2016 to Dec 14, 2017 - Published: Jun 1, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Culled Consumption trend ### Hyper-Curation Brands are curating merchandise to a single category or commonality to combat the overwhelming consumption process. ### Emphasis on Quality Brands are prioritizing quality over quantity to combat fast fashion and throwaway culture in retail. ### Singular Shopping Experiences Online retailers are creating temporary 'shops' that offer a limited amount of inventory that will only be available temporarily to engage consumers and create a sense of urgency. ## What the Culled Consumption trend means for industry ### For Retail Retailers can improve consumer experiences by emphasizing curation, quality, and singular shopping experiences. ### For E-commerce E-commerce businesses can innovate their model by offering high-quality items that are built to last, and by creating engaging, limited-time online sales. ### For Wedding Industry The wedding industry can benefit from providing customizable and pre-portioned floral collections that prioritize design, convenience, and affordability. ## Workshop question With so much choice available for the modern consumer, what is your brand doing to make the decision to buy from you easier for your customer? ## Trend signals for Culled Consumption Trend score 4.9 out of 10, from popularity 74%, activity 65%, freshness 8%. - Popularity: 74% - Activity: 65% - Freshness: 8% ## Examples of the Culled Consumption trend 5 featured examples from Feb 18, 2016 to Dec 14, 2017. - [Singular Skincare Shops](https://www.trendhunter.com/trends/korean-sheet-masks): MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online (Category: Business) Implication: E-commerce companies can take advantage of the trend of online limited-time sales to create a sense of urgency and increase sales. - [Rosé Drive-Thru Services](https://www.trendhunter.com/trends/pink-wine): You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons (Category: Lifestyle) Implication: The drive-thru service and premium alcohol retail industry could greatly benefit from creating a more accessible and convenient retail experience - [Consumption-Reducing eCommerce Platforms](https://www.trendhunter.com/trends/buy-me-once): The 'Buy Me Once' Online Shop Only Sells Items That Last (Category: Business) Implication: Opportunities for fashion brands and retailers that seek to combat fast fashion by producing high-quality, long-lasting clothing items with sustainable and ethical production meth… - [Ultra-Curated Fashion Stores](https://www.trendhunter.com/trends/reformation): 'Reformation' Uses Automation for a Custom Shopping Experience (Category: Business) Implication: Fashion retailers can adopt ultra-curated, automated, and experiential store designs to attract and retain customers, offering a unique shopping experience. - [Curated Wedding Flower Collections](https://www.trendhunter.com/trends/flowers-for-weddings): Bloominous Simplifies Planning with Themed Flowers for Weddings (Category: Lifestyle) Implication: Bloominous revolutionizes the wedding flower industry by offering curated collections, affordable prices, and convenient delivery options. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)