# Culinary Subscription Consumers expand their recipe repertoire through curated deliveries. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/culinary-subscription ## Key Figures - Trend score: 4.3/10 - Evidence articles: 8 ## What is the Culinary Subscription trend? **Culinary Subscription:** As consumers search for convenient ways to expand their home cooking, many are embracing subscription services that deliver a new recipe on a monthly basis. Given that consumers may feel overwhelmed by the bevy of recipe resources online or in mobile app form, highly curated subscriptions remove the need for deciding upon a dish to make. This progression speaks to the consumer desire for curated content in the face of analysis paralysis. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 11, 2015 to Aug 5, 2017 - Published: Jan 14, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Culinary Subscription trend ### Recipe subscription services Subscription services offering monthly recipes as a convenient way to expand home cooking. Disruptive innovation opportunity includes creating meal plans for specific dietary restrictions or preferences. ### Curated food delivery Curated food delivery demand inspired subscription services to offer careful curation to customers. Disruptive innovation opportunity includes offering food from specific regions or countries for the adventurous eaters. ### Personalized nutrition plan subscriptions Personalized nutrition plan subscription service helps subscribers meet their individual health and fitness goals. Disruptive innovation opportunity includes creating meal plans for people across a variety of fitness levels and dietary restrictions. ## What the Culinary Subscription trend means for industry ### For Food and Beverage Industry Food and beverage industry professionals can reference subscription services as a way to expand their offerings and potentially reach more customers. ### For Health and Wellness Industry Health and wellness industry professionals can reference personalized nutrition plan subscriptions as a way to provide more thorough guidance to their clients and potentially reach more people. ### For Technology Industry Technology industry professionals can reference curated food delivery as a way to incorporate more automation and convenience into people's day-to-day lives. ## Workshop question How can your brand streamline its offerings to avoid overwhelming consumers with choice? ## Trend signals for Culinary Subscription Trend score 4.3 out of 10, from popularity 69%, activity 52%, freshness 8%. - Popularity: 69% - Activity: 52% - Freshness: 8% ## Examples of the Culinary Subscription trend 8 featured examples from Mar 11, 2015 to Aug 5, 2017. - [Meal Preparation Subscriptions](https://www.trendhunter.com/trends/prep-dish): Prep Dish Takes the Stress Out of Healthy Eating for Consumers (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce a meal delivery service that focuses on healthy and convenient options for time-strapped individuals. - [Executive Meal Subscriptions](https://www.trendhunter.com/trends/chefs-plate): Chef's Plate Offers Chef-Designed Meals for Quality Convenience (Category: Lifestyle) Implication: Food delivery services can incorporate unique, chef-designed meals into their offerings to attract busy urbanites looking for convenient and healthy meal options. - [Young Infant Food Subscriptions](https://www.trendhunter.com/trends/yumi-subscription): The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions (Category: Lifestyle) Implication: Disruptive innovation opportunity: Rethink traditional baby food manufacturing processes and ingredients to meet the increasing demand for healthier and customized options. - [Wholesome Curated Snack Subscriptions](https://www.trendhunter.com/trends/wholefoodme): Wholefood.me Offers a Series of Nutritious Snacks (Category: Lifestyle) Implication: Opportunity to disrupt traditional snack market by providing curated healthy snack subscriptions to consumers via a subscription service model. - [Family-Friendly Recipe Subscriptions](https://www.trendhunter.com/trends/recipes-for-large-families): This Service Provides Recipes for Large Families (Category: Lifestyle) Implication: Disruptive innovation opportunities for subscription-based services that provide meal plans and recipes for large families. - [Curated Culinary Subscriptions](https://www.trendhunter.com/trends/culiniste): Culiniste is a Montreal-Based Startup Making Cooking Well Easy (Category: Lifestyle) Implication: Meal kit delivery services could benefit from offering more personalized and curated options for customers. - [Nutrition Plan-Building Subscriptions](https://www.trendhunter.com/trends/new3fit): New3Fit Allows Fitness Buffs to Reach Their Goals Faster (Category: Lifestyle) Implication: The health and wellness industry can use technology to create innovative products and services that meet the personalized needs of their customers. - [Subscription Bread Kits](https://www.trendhunter.com/trends/bread-kit): 'Loafely' Delivers Monthly Ingredients & Recipes for Fresh Baked Bread (Category: Lifestyle) Implication: Food subscription services can expand their offerings by including bread kits in their product line. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)