# Culinary Reconditioning Reinventing cultural staples like pizza lures curious consumers. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 4, 2008, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/culinary-reconditioning-reinventing-cultural-staples-like-the-pizza-lures-c ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Culinary Reconditioning trend? **Culinary Reconditioning:** Pizza is one of the principle foods in the “junk food” category, but it’s also a dish that’s constantly being reinvented. From green pizzas to pizzas in cones, there are few limitations on what chefs can concoct. Reinventing the traditional breathes new life to old items. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 6 to Aug 7, 2008 - Published: Sep 4, 2008 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Culinary Reconditioning trend ### Personalization The trend of personalization has hit the pizza industry, allowing customers to create and name their own pizza, and even add it to the menu for others to enjoy. ### Innovative Crusts The pizza industry is constantly pushing the limits on what can be considered a traditional crust, with examples like cone-shaped crusts and even utilizing innovative ingredients like cauliflower crusts. ### Digital DIY Online pizza builders and mobile pizza ordering apps are becoming more popular, allowing customers to create and order their own pizzas from the comfort of their own home. ## What the Culinary Reconditioning trend means for industry ### For Food and Beverage The food and beverage industry can use personalization and innovative packaging to stand out in a crowded market. ### For Technology The pizza industry's move towards digital DIY shows the need for businesses to adapt to changing technological trends and offer customers more convenience and personalized experiences. ### For Design The design industry can learn from the innovative pizza crust designs and unique packaging options used by the pizza industry to stand out in a highly competitive marketplace. ## Trend signals for Culinary Reconditioning Trend score 4.6 out of 10, from popularity 70%, activity 61%, freshness 8%. - Popularity: 70% - Activity: 61% - Freshness: 8% ## Examples of the Culinary Reconditioning trend 7 featured examples from Jan 6 to Aug 7, 2008. - [Pizza Cutters for Bikers](https://www.trendhunter.com/trends/pizza-cutters-for-bikers) (Category: Art & Design) Implication: Opportunity to develop unique and stylish kitchen tools inspired by popular designs. - [Batman Pizza](https://www.trendhunter.com/trends/dominos-gotham-pizza): The New Gotham City Pizza at Domino's (Category: Pop Culture) Implication: Fast food chains can adopt viral marketing campaigns and limited-time offers to drive engagement and boost sales. - [Ugly Pizza](https://www.trendhunter.com/trends/ugly-pizza): Difficult Branding? (Category: Lifestyle) Implication: Opportunity for food packaging companies to create designs that accurately represent the product inside and appeal to the trend of authenticity. - [Personalize Your Pizza Online](https://www.trendhunter.com/trends/dominos-pizza-builder): Domino's Pizza Builder (Category: Lifestyle) Implication: The food and beverage industry can leverage online food customization to generate unique offerings that cater to a customer's preferences. - [Specialty Pizza Named After You](https://www.trendhunter.com/trends/specialty-pizza-named-after-you-dominos-big-fantastic-deal): Domino's Big Fantastic Deal (Category: Pop Culture) Implication: Domino's BFD Builder introduces an innovative way for fast food chains to offer customized food options, disrupting the traditional fast food industry. - [Two in One Utensils- The Pizza Pro](https://www.trendhunter.com/trends/two-in-one-utensils-the-pizza-pro) (Category: Art & Design) Implication: The kitchen utensil industry can explore disruptive innovation by developing more multipurpose utensils like the Pizza Pro. - [Cone Crusts](https://www.trendhunter.com/trends/konopizza-convenient-pizza-cones): Konopizza (Category: Lifestyle) Implication: The fast food industry could benefit from ergonomic and alternative food presentation trends, such as the cone crust concept. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)