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# Culinary Conservation
Consumer demand to eliminate food spoilage prompts waste minimization apps.

By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 16, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/culinary-conservation

## Key Figures

- Trend score: 3.8/10
- Evidence articles: 7

## What is the Culinary Conservation trend?

**Culinary Conservation:** Brands are developing systems that minimize environmental devastation through digital features. This is especially attractive to the millennial shopper who is tech-savvy and interested in green living due to heightened exposure to ecological information via the Internet. Moreover, by incorporating technology, new conservationist concepts are also of mass appeal to young demographics with a preference for handheld convenience.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Jul 30, 2013 to Oct 11, 2017
- Published: Jun 16, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Themes within the Culinary Conservation trend

### Food conservation apps

With food waste becoming an increasingly important issue, the development of food conservation apps is addressing the problem by educating users on proper food storage and reminding them when items are about to expire. This presents a disruptive innovation opportunity for developers to create new solutions and features that allow users to conserve food and reduce waste.

### Surplus food donation apps

Surplus food donation apps are streamlining the process of connecting grocery retailers, producers and suppliers with local non-profit organizations that can accept their donations of surplus food, reducing waste and helping to address urban hunger. This trend presents an opportunity for app developers to create more efficient and integrated platforms, and for retailers to find new ways to give back to their communities.

### Sustainable digital micro-grocers

Farm-to-fridge grocery delivery services with AI systems that learn and predict ordering habits, as well as eco-friendly micro-warehouses and delivery routes, are revolutionizing the grocery industry. This presents an opportunity for disruptive innovation in logistics and supply chain management, as well as the creation of new services and technologies that make grocery shopping more sustainable and convenient.

## What the Culinary Conservation trend means for industry

### For Food and grocery

Food conservation and surplus food donation apps, as well as sustainable micro-grocers, are trends that directly impact the food and grocery industry by reducing waste and addressing urban hunger. This presents a disruptive innovation opportunity for industry leaders to implement new solutions and technologies that improve efficiency and reduce environmental impact.

### For Technology

The development of food conservation, surplus food donation, and sustainable micro-grocer apps incorporates technology in innovative ways to address issues such as waste and sustainability. This presents an opportunity for tech companies to create new and better tools to make a positive impact on the food industry.

### For Non-profit and social impact

Surplus food donation apps and food conservation initiatives are targeted towards non-profit organizations and social impact missions, making this a trend that presents an opportunity for these groups to adopt new technologies and platforms that streamline their efforts and make them more efficient and effective.

## Workshop question

How could your brand integrate technology in order to be more eco-friendly?

## Trend signals for Culinary Conservation

Trend score 3.8 out of 10, from popularity 62%, activity 44%, freshness 8%.

- Popularity: 62%
- Activity: 44%
- Freshness: 8%

## Examples of the Culinary Conservation trend

7 featured examples from Jul 30, 2013 to Oct 11, 2017.

- [Leftover Food-Trading Apps](https://www.trendhunter.com/trends/leftover-food): The 'LeftoverSwap' App is Designed to Help Locals Trade Leftover Food (Category: Lifestyle)
  Implication: Building a marketplace for leftover food that connects individuals and reduces food waste.
- [Local Food Donation Apps](https://www.trendhunter.com/trends/olio): The 'Olio' App Helps Independent Grocers Share Surplus Food Products (Category: Social Good)
  Implication: Independent grocers, cafes, and markets can adopt apps like 'Olio' to reduce food waste, improve sustainability, and build customer loyalty.
- [Sustainable Digital Micro-Grocers](https://www.trendhunter.com/trends/farmstead): Farmstead's AI Calculates and Predicts Orders to Reduce Waste (Category: Business)
  Implication: The online grocery delivery industry can benefit from adopting AI-powered predictive ordering systems to reduce waste and improve efficiency.
- [Food Donation Apps](https://www.trendhunter.com/trends/food-donation): The 'Foodcloud' App Will Distribute Unwanted Grocery Store Food to Charities (Category: Social Good)
  Implication: Grocery stores can explore the use of food donation apps to reduce waste, address social responsibility, and foster community collaborations.
- [Surplus Food Donation Apps](https://www.trendhunter.com/trends/surplus-food-donation): The 'Spoiler Alert' App Helps Streamline Supermarket Food Donations (Category: Social Good)
  Implication: The grocery industry can benefit from using surplus food donation apps to reduce waste and establish partnerships with local non-profit organizations for a more sustainable and co…
- [Food Conservation Apps](https://www.trendhunter.com/trends/food-conservation-app): The FoodKeeper App Minimizes Waste with Cooking and Storage Tips (Category: Tech)
  Implication: Disruptive innovation opportunity: Leverage technology to create food conservation solutions and bring efficiency to the food industry.
- [Food Expiry Apps](https://www.trendhunter.com/trends/the-fridge): 'The Fridge' is an App That Warns When Your Groceries Will Spoil (Category: Tech)
  Implication: Food tech companies can enhance their product offerings by incorporating smart food tracking features or partnering with food expiry apps.

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