# Culinary Cassava Brand utilize cassava in new dishes to appeal to health-conscious consumers. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Oct 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/culinary-cassava ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Culinary Cassava trend? **Culinary Cassava:** Cassava (also known as "yuca") is being incorporated in products as a substitution for ingredients like wheat. The use of cassava allows brands to create healthy, organic, and gluten-free products like waffles and chips. ## The consumer insight behind the Culinary Cassava trend Consumers with dietary restrictions are on the look-out for products and ingredients that meet their preferences. This creates a demand for diversity in the food space as more and more individuals adopt a healthier lifestyle, either because of a biological necessity or a growing desire for general wellness. Combined with a sense of curiosity, consumers place emphasis on ingredient lists, singling out possible substitutions that correspond to their diet. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 9 to Sep 18, 2018 - Published: Oct 9, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Culinary Cassava trend ### Incorporating cassava in food products Brands are using cassava as a substitute for ingredients like wheat, which allows for the creation of healthy, organic and gluten-free products like waffles and chips. ### Plant-based ingredients Consumers are seeking out plant-based ingredients, leading to the creation of products like cauliflower-based snacks. ### Low-carb and balanced eating Consumers are embracing low-carb snacks that champion balanced eating over total deprivation, leading to innovative products like grain-free paleo puffs. ## What the Culinary Cassava trend means for industry ### For Food and Beverages Brands in the food and beverage industry are incorporating cassava in their products and focusing on plant-based ingredients to tap into the growing demand for healthier options. ### For Fitness and Wellness The trend towards low-carb and balanced eating aligns with the fitness and wellness industry, providing opportunities for brands to market innovative products like the grain-free paleo puffs. ### For Allergy-Friendly Foods The use of yuca root in products like the Swapples waffles offer allergy-friendly options, providing opportunities for brands in the allergy-friendly food industry. ## Workshop question What is one thing you could swap out from your current product or service? ## Trend signals for Culinary Cassava Trend score 4.2 out of 10, from popularity 64%, activity 54%, freshness 8%. - Popularity: 64% - Activity: 54% - Freshness: 8% ## Examples of the Culinary Cassava trend 5 featured examples from Mar 9 to Sep 18, 2018. - [Crunchy Nutrient-Dense Snacks](https://www.trendhunter.com/trends/cauliflowerbased-snacks): The FROM THE GROUND UP Cauliflower-Based Snacks are Vitamin-Rich (Category: Lifestyle) Implication: The plant-based food industry can capitalize on the increased consumer demand for innovative, nutrient-dense snacks made from vegetables. - [Plant-Powered Puffed Crisps](https://www.trendhunter.com/trends/puffed-crisps): Snacklins' Puffed Vegetable Crisps Take Cues from Pork Rinds (Category: Lifestyle) Implication: The snack food industry could explore the development of innovative plant-based snacks to cater to the rising demand for healthier alternatives. - [Paleo Snack Puffs](https://www.trendhunter.com/trends/paleo-puffs): LesserEvil's Grain-Free Paleo Puffs Champion Simple Ingredients (Category: Lifestyle) Implication: The snack food industry can explore the production and marketing of grain-free snack options, tapping into the demand for healthier alternatives to traditional snacks. - [Free-From Frozen Waffles](https://www.trendhunter.com/trends/frozen-waffles): The Yuca Root-Based 'Swapples' are Gluten-Free, Grain-Free and Vegan (Category: Lifestyle) Implication: The introduction of yuca root-based 'Swapples' to the market presents a disruptive opportunity for the vegan food industry to offer more diverse and healthy alternatives to tradit… - [Frozen Paleo Waffles](https://www.trendhunter.com/trends/paleo-waffles): Birch Benders is Offering a First-of-Its-Kind Paleo Toaster Waffle (Category: Lifestyle) Implication: Disrupt the frozen food industry with a focus on offering paleo-friendly options like frozen waffles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)