# Culinary Blockchain Blockchain technology is incorporated into the culinary industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 27, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/culinary-blockchain ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Culinary Blockchain trend? **Culinary Blockchain:** Whether giving consumers product information or empowering ecological initiatives, Blockchain technology is on the rise in the food industry. Such use of this technology reveals its potential outside of transactions alone, and into unlikely spaces that require transparency and enhancement. ## The consumer insight behind the Culinary Blockchain trend Many industries -- from tech to food to beauty -- are experiencing a surge of consumer wariness focused around a demand for more transparency. Access to information about the darker side of any given industry is available to all consumers in the digital age. With that in mind, consumers with discerning tastes are taking it upon themselves to not just look for quality products, but products that promise a sense of safety and a lack of deception. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 26, 2018 to Oct 22, 2019 - Published: Mar 27, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Culinary Blockchain trend ### Blockchain Transparency Blockchain technology allows industries to offer transparency in their products and supply chain, creating opportunities for consumers to access information and foster trust. ### Blockchain Waste Management With overproduction being a global issue, blockchain technology is being used to create platforms for retailers to offer reduced prices and manage food waste, creating disruptive innovation in the waste management industry. ### Blockchain Traceability Blockchain technology is being leveraged to track food products from their source to the market, creating opportunities for industries to ensure safety and respond efficiently to any safety concerns. ## What the Culinary Blockchain trend means for industry ### For Food The food industry is leveraging blockchain technology to offer transparency, manage waste, and ensure safety. ### For Retail Retailers are using blockchain technology to offer transparency in their products, and manage inventory and overproduction waste. ### For Alcohol Blockchain technology is being used to offer traceability in alcohol products, allowing consumers to have access to the distilling and manufacturing process. ## Workshop question How could your brand better adhere to the demand for more transparency from consumers? ## Trend signals for Culinary Blockchain Trend score 4.2 out of 10, from popularity 68%, activity 51%, freshness 9%. - Popularity: 68% - Activity: 51% - Freshness: 9% ## Examples of the Culinary Blockchain trend 6 featured examples from Mar 26, 2018 to Oct 22, 2019. - [Blockchain Produce Packaging](https://www.trendhunter.com/trends/walmart-and-ibm): Walmart and IBM are Fighting for Transparency in the Food Industry (Category: Lifestyle) Implication: Implementing blockchain-powered labeling systems can disrupt the current methods of handling expired food and improve food safety measures in grocery stores. - [Blockchain Whisky Bottles](https://www.trendhunter.com/trends/whisky-bottles): Ailsa Bay Scotch's Packaging Lets Customers Track the Product's Journey (Category: Lifestyle) Implication: Implementing blockchain technology in the alcohol industry to enhance transparency and traceability. - [Cryptocurrency-Inspired Coffees](https://www.trendhunter.com/trends/bitcoin-coffee): Bitcoin Coffee Makes Products Targeted Towards Crypto Traders (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce cryptocurrency-themed food and beverage products to attract crypto traders and enthusiasts. - [Transparency-Focused Chicken Products](https://www.trendhunter.com/trends/chicken-product): Carrefour is Encouraging Transparency with Blockchain (Category: Lifestyle) Implication: Supermarket chains like Carrefour can leverage blockchain and other technologies to offer food supply chain transparency and gain a competitive edge over others in the food retail… - [Blockchain Food Waste Solutions](https://www.trendhunter.com/trends/ins-ecosystem): INS Ecosystem Hopes to Reduce 130 Million Pounds of Food Waste (Category: Tech) Implication: Blockchain-based platforms can disrupt traditional grocery models by reducing food waste and offering a more efficient and cost-effective shopping experience. - [Blockchain Food Tracking](https://www.trendhunter.com/trends/raw-seafoods-inc): IBM Partnered with Raw Seafoods Inc. to Track Seafood Using Blockchain (Category: Tech) Implication: Blockchain technology can revolutionize the food industry by enabling transparent and safe tracking of products from source to market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)