# Culinary Agritourism Agricultural brands enlighten consumers to drive satisfaction and engagement. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Mar 6, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/culinary-agritourism ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Culinary Agritourism trend? **Culinary Agritourism:** Similar to retailers offering educational, in-store classes, farms, orchards and the like, draw in local and traveling consumers with experiential learning events. Combining culinary, tourism and experience, brands are able to promote an understanding of the agriculture industry while simultaneously engaging consumers who ultimately purchase the end product. This participation-driven marketing tactic shines a light on the how consumers are increasingly enthusiastic about their role in the flourishing of locally grown and sourced sustenance, as their understanding of climate change and over-consumption grows. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 8, 2018 to Sep 1, 2019 - Published: Mar 6, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Culinary Agritourism trend 5 featured examples from Feb 8, 2018 to Sep 1, 2019. - [French Contemporary Rustic Hotels](https://www.trendhunter.com/trends/rustic-hotel): Be-poles' Design is Strongly Informed by Agriculture Traditions (Category: Art & Design) Implication: Hotels and resorts can incorporate contemporary rustic designs and offer rural tourism experiences to attract travelers seeking authentic cultural and nature-based experiences. - [Theme Park Cheese Tastings](https://www.trendhunter.com/trends/emiles-fromage-montage): 'Emile's Fromage Montage' is a Cheese Tasting Event at Disney World (Category: Lifestyle) Implication: Theme parks have an opportunity to capitalize on the growing interest in food tourism by creating unique cheese tasting experiences like Emile's Fromage Montage. - [Beer-Tasting Train Tours](https://www.trendhunter.com/trends/durango-brew-train): The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains (Category: World) Implication: Tourism companies can explore the trend of combining different experiences into one package, such as train tours that also offer beer tastings. - [Gin Foraging Vacations](https://www.trendhunter.com/trends/gin-botanical-foraging-experience): Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging (Category: World) Implication: Hotels and resorts can leverage unique experiences, like gin-inspired botanical foraging and distillery tours, to attract more guests and increase revenue through specialized pack… - [Countrywide Restaurant Campaigns](https://www.trendhunter.com/trends/edible-country): Michelin-Starred Chefs Turned Sweden Into 'The Edible Country' (Category: World) Implication: The hospitality industry can capitalize on the DIY dining trend by creating unique and affordable customer experiences. **Workshop question:** How can your brand increase your consumers' knowledge of your industry? ## Themes within the Culinary Agritourism trend ### Experiential Learning Events Combining culinary, tourism and experience, brands can engage consumers in understanding the agriculture industry through participation-driven marketing tactics. ### Nature-Inspired Adventures Luxury hotels and rustic hotels alike are offering guests unique outdoor adventures, such as gin foraging or train tours, that combine the beauty of nature with experiential learning. ### Interactive Restaurant Experiences Initiatives such as The Edible Country and Emile's Fromage Montage are offering consumers opportunities to explore healthy, unique food options in combination with tourism experiences and fun-themed adventures. ## What the Culinary Agritourism trend means for industry ### For Hospitality Industry Luxury hotels and rustic hotels alike are finding innovative new ways to attract guests with nature-inspired adventures and outdoor-themed learning experiences. ### For Travel & Tourism Industry The travel and tourism industry is tapping into experiential learning events, nature-inspired adventures, and interactive restaurant experiences to offer tourists unique and customized experiences. ### For Food & Beverage Industry The food and beverage industry is promoting healthy, locally sourced, and unique food options through initiatives such as The Edible Country and Emile's Fromage Montage to attract and engage consumers. ## Trend signals for Culinary Agritourism Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%. - Popularity: 55% - Activity: 48% - Freshness: 8% ## Recent trend clusters - [Rider Formats](https://www.trendhunter.com/protrends/specialized-electric-bikes) (Eco) - [Seasonal Convergence](https://www.trendhunter.com/protrends/seasonal-capsule-collections) (Fashion) - [Zone Migration](https://www.trendhunter.com/protrends/clinical-skin-routine) (Fashion) - [Moment mapping](https://www.trendhunter.com/protrends/occasion-based-supplements) (Lifestyle) ## Trending in Eco - [Italian-Built Electric Motorcycles](https://www.trendhunter.com/trends/italian-built-electric-motorcycles) - [Compact Commuter E-Bike Motors](https://www.trendhunter.com/trends/compact-commuter-e-bike-motors) - [Lightweight Electric Mountain Bikes](https://www.trendhunter.com/trends/lightweight-electric-mountain-bikes) - [Off-Road Electric E-Bikes](https://www.trendhunter.com/trends/off-road-electric-e-bikes) All articles: [Eco](https://www.trendhunter.com/eco)