# Cuisine Play Toy brands utilize food to add intrigue to everyday play. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 14, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/cuisine-play ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Cuisine Play trend? **Cuisine Play:** Combining play with mealtime activities, toy brands are creating products that encourage users to interact with their food. Providing kids with accessories that transform vegetables and desserts into activities, retailers are helping to transform the way consumers, particularly kids, interact with their daily routine. This showcases how even mundane, household elements can provide fun and entertainment. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 12, 2013 to Dec 8, 2014 - Published: Jan 14, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the Cuisine Play trend ### Interactive Mealtime Accessories Toy brands are creating products that encourage users to interact with their food and making mealtime fun and exciting. ### Edible Toys Chocolate or dessert-making toys that appeal to kids and enhance creativity during playtime with a gastronomical component. ### Food-themed 3D Printing Creating food-themed toys that turn fruits and vegetables into unique and exciting machines and objects. ## What the Cuisine Play trend means for industry ### For Toy Industry The development of innovative and exciting toy concepts that incorporate interactive food accessories, edible characters and 3D printing. ### For Food Industry Brands may partner with toy companies who are developing edible or food-themed toys to co-brand products for children. This concept may present a different way to market and promote healthy food choices in a creative and entertaining manner. ### For Printing Industry The open source availability of 3D printing allows companies, even startups, to capitalize on the opportunity to bring whimsical and creative 3D printed toys into the market fostering imagination and creativity during playtime. ## Trend signals for Cuisine Play Trend score 3.8 out of 10, from popularity 56%, activity 51%, freshness 8%. - Popularity: 56% - Activity: 51% - Freshness: 8% ## Examples of the Cuisine Play trend 4 featured examples from Dec 12, 2013 to Dec 8, 2014. - [Edible Chocolate Toys](https://www.trendhunter.com/trends/edible-chocolate-toys): The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices (Category: Life-Stages) Implication: The incorporation of edible components in toys could create a new subcategory of toys while also addressing concerns about screen time and promoting creativity and sensory play. - [Egg-Spinning Dessert Toys](https://www.trendhunter.com/trends/dessert-maker): Takara Tomy's Dessert Maker Toy Turns Eggs into Custard (Category: Life-Stages) Implication: Toy companies could incorporate alternative cooking methods into new product lines, creating a new range of interactive and educational toys. - [Playful Food Attachments](https://www.trendhunter.com/trends/open-toys): Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines (Category: Life-Stages) Implication: 3D-printing food attachments and kitchen appliances that utilize Open Toys is a disruptive innovation opportunity for FoodTech companies. - [Mathematical Measuring Cups](https://www.trendhunter.com/trends/measuring-cups-for-kids): These Measuring Cups for Kids Teach Kids Fractions and Healthy Eating (Category: Life-Stages) Implication: Manufacturers can create innovative kitchen tools and appliances that are kid-friendly, easy to use, and can promote healthy cooking and eating habits in children. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)