# Cubic Formation Brands re-imagine traditionally liquid products in solid cubic formats. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Apr 30, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cubic-formation ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Cubic Formation trend? **Cubic Formation:** Brands in culinary, health, wellness and beauty markets are offering solid, cubic product formats as a way to entice consumers. Adding a new experience to traditional products like shampoos and drinks, allows brands to showcase classic products in a new light. ## The consumer insight behind the Cubic Formation trend The rise of social media has prompted many consumers to create virtual identities showcasing their lifestyle through content. Young demographics view their purchases as opportunities to share their interests, and so have a preference for products that can create aesthetically pleasing content. Brands are catering to these consumers by providing re-imagined product formats that are conducive to sharing on social media. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 4, 2017 to Apr 25, 2019 - Published: Apr 30, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cubic Formation trend ### Solid Cubic Formats Brands in culinary, health, wellness and beauty markets are offering solid, cubic product formats as a way to entice consumers and create aesthetically pleasing content on social media. ### Easy-to-use Single-Use Products Consumers are showing increasing interest in single-use, zero-waste, plastic-free personal care products. ### Flavor and Aesthetics Innovation Chefs, brands, and businesses are incorporating intricate flavors and stunning aesthetics into their products, inspiring 'boujee' nostalgia and tapping into visual sharing trends on social media. ## What the Cubic Formation trend means for industry ### For Personal Care Businesses in the personal care industry can take advantage of the trend for solid cubic formats or single-use products and appeal to environmentally conscious consumers. ### For Food and Beverage Restaurants and food brands can use the trend of intricate flavors and stunning aesthetics to offer more shareable and Instagrammable products. ### For Health and Wellness Health and wellness brands can take advantage of the trend for easy-to-use, innovative products and offer solutions to consumers with busy schedules or specific health needs. ## Workshop question How can your brands reinvent a traditional product by changing its format? ## Trend signals for Cubic Formation Trend score 4.8 out of 10, from popularity 74%, activity 60%, freshness 8%. - Popularity: 74% - Activity: 60% - Freshness: 8% ## Examples of the Cubic Formation trend 5 featured examples from Apr 4, 2017 to Apr 25, 2019. - [Single-Use Shampoo Cubes](https://www.trendhunter.com/trends/plastic-free-shampoo): Beauty Kubes Creates Convenient, Easy-to-Use Plastic-Free Shampoo (Category: Eco) Implication: Disruptive innovation opportunity: Explore sustainable and eco-friendly options within the beauty and personal care industry to cater to the increasing demand for environmentally… - [Nostalgic Puzzle Desserts](https://www.trendhunter.com/trends/edible-rubiks-cube): Chef Cedric Grolet Creates Gorgeous Edible Rubik's Cube Treats (Category: Lifestyle) Implication: Fine dining restaurants can capitalize on the trend of nostalgic desserts by leveraging gourmet ingredients and artistic skills to create visually stunning and delicious desserts… - [Kid-Friendly Smoothie Cubes](https://www.trendhunter.com/trends/smoothie-starters): 'Beyond the Highchair Shakables' are Plant-Based Smoothie Starters (Category: Lifestyle) Implication: The food and beverage industry can use fresh-to-frozen technology and plant-based ingredients to create new convenient and healthy options for consumers. - [Unicorn-Themed Bath Products](https://www.trendhunter.com/trends/unicornthemed-bath-products): Walmart Unveiled a Colorful Beauty Line That's Incredibly Affordable (Category: Fashion) Implication: Beauty and personal care brands can create innovative and affordable product lines, such as Walmart's Hallu unicorn-themed bath products, to appeal to a wider consumer base. - [Free-From Coffee Cubes](https://www.trendhunter.com/trends/cubes-of-coffee): Santo's Cubes of Coffee are Made with Columbian Coffee and Cane Sugar (Category: Social Good) Implication: The coffee industry can benefit from introducing more mess-free and innovative coffee products with new flavors and formats. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)