# Crypto Loyalty Consumers purchase from brands that offer crypto reward programs. By [Mark Onufer](https://www.trendhunter.com/MarkOnufer), Vice President, Sales | Keynote Speaker | Published May 13, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/crypto-loyalty ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Crypto Loyalty trend? **Crypto Loyalty:** Brands are bridging the gap between modern-day loyalty systems and the cryptocurrency industry by rewarding customers with digital coins. These programs reveal how brands can leverage emerging industries to hone in on their target demographics, without being explicitly exclusionary. ## The consumer insight behind the Crypto Loyalty trend For Millennial and Gen Z consumers who are literate in the emerging uses of technology, the use of these technologies to add value to existing systems offers a greater sense of accuracy and confidence. They feel somewhat betrayed by the processes and systems leveraged by previous generations and seek ways to differentiate their impact on and interaction with the world. ## At a Glance - Evidence: 6 featured examples - Articles from: May 1 to Dec 17, 2018 - Published: May 13, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Examples of the Crypto Loyalty trend 6 featured examples from May 1 to Dec 17, 2018. - [Cryptocurrency Loyalty Rewards Points](https://www.trendhunter.com/trends/momentum-cryptocurrency): Momentum Cryptocurrency Helps Brands Build Reward Programs (Category: Tech) Implication: Incorporating blockchain-based loyalty programs into mobile engagement strategies. - [Blockchain-Based Loyalty Programs](https://www.trendhunter.com/trends/blockchainbased-loyalty-program): Latesso and qiibee's Team Up is a Pioneering Example (Category: Lifestyle) Implication: Implementing blockchain-based loyalty programs in the coffee industry to enhance customer loyalty and engagement. - [Cryptocurrency-Generating E-Bikes](https://www.trendhunter.com/trends/cryptocurrency-generating-ebikes): LoyalCoin and 50cycles are Letting Users Pedal to Earn Crypto (Category: Tech) Implication: The electric bicycle industry can benefit from the disruptive innovation of cryptocurrency-generating e-bikes by attracting a new segment of customers interested in sustainable tr… - [Decentralized Loyalty Programs](https://www.trendhunter.com/trends/rakuten-coin): Rakuten Coin Will Allow the Company to Offer Borderless Rewards (Category: Business) Implication: Rakuten's adoption of Rakuten coin in its loyalty program demonstrates a disruptive innovation opportunity for the e-commerce industry. - [Cryptocurrency Cashback Services](https://www.trendhunter.com/trends/pei): 'Pei' Rewards Consumer with Up to 20% Back in Bitcoin or USD (Category: Lifestyle) Implication: Opportunity for banks to partner with cashback services to offer cryptocurrency rewards to customers. - [Crypto-Mining Rewards Programs](https://www.trendhunter.com/trends/softminer-program): The Razer Softminer Program Uses Idle PCs to Gather Cryptocurrency (Category: Tech) Implication: Gaming companies can utilize idle PC processing power for their own platforms while incentivizing users with rewards. **Workshop question:** How could your brand create a future-focused loyalty program? ## Themes within the Crypto Loyalty trend ### Blockchain-Based Loyalty Programs The emergence of blockchain-based loyalty programs present an opportunity for businesses to offer greater benefits and data security for customers. ### Cryptocurrency Loyalty Rewards Points The introduction of cryptocurrency-focused reward platforms like Momentum could lead to broader engagement with blockchain ecosystems for both customers and brands. ### Decentralized Loyalty Programs The use of decentralized ecosystems and currencies like Rakuten Coin present opportunities for companies to appeal to international markets and crypto enthusiasts. ## What the Crypto Loyalty trend means for industry ### For Retail Blockchain-based loyalty programs and cryptocurrency rewards programs offer businesses an opportunity to differentiate their impact on and interaction with Millennial and Gen Z consumers. ### For Gaming The introduction of soft mining programs and cryptocurrency rewards incentivizes gamers and provides a new form of digital currency for in-game transactions. ### For Transportation The creation of cryptocurrency-generating e-bikes is an innovative way to increase ridership and provide a new loyalty incentive for riders. ## Trend signals for Crypto Loyalty Trend score 3.8 out of 10, from popularity 64%, activity 41%, freshness 8%. - Popularity: 64% - Activity: 41% - Freshness: 8% ## Recent trend clusters - [Scoped Judgment](https://www.trendhunter.com/protrends/medical-decision-support) (Tech) - [Fixture Interfaces](https://www.trendhunter.com/protrends/wall-mounted-control-panel) (Tech) - [Revenue Delegation](https://www.trendhunter.com/protrends/ai-sales-agents) (Tech) - [Routine Frames](https://www.trendhunter.com/protrends/everyday-ai-glasses) (Tech) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Extra-Wide Screen Smartphones](https://www.trendhunter.com/trends/extra-wide-screen-smartphones) - [Candy-Shaped Smartwatch Chargers](https://www.trendhunter.com/trends/candy-shaped-smartwatch-chargers) All articles: [Tech](https://www.trendhunter.com/tech)