# Cryo Cream Topical skincare products aim to mimic the effects of cryotherapy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 15, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cryo-cream ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Cryo Cream trend? **Cryo Cream:** Cryotherapy is used as both a medical and beauty treatment, and brands in the skincare space are now using the cold therapy as inspiration for topical skincare, like masks and creams, that aim to reduce facial inflammation and redness. ## The consumer insight behind the Cryo Cream trend As skincare becomes more niche and even personalized to consumers' individual interests, constant innovation in this space is increasingly expected--particularly by consumers who are highly educated about skincare. Brands that are able to stand out with their benefits, claims, formulas or ingredients are now rare in this industry, and therefore highly coveted by consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: May 8, 2019 to Feb 14, 2021 - Published: Jul 15, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cryo Cream trend ### Cryotherapy-Inspired Skincare Topical skincare products are being inspired by cryotherapy to reduce inflammation and redness. ### Personalized Skincare As consumers become highly educated about skincare, personalized and constantly innovative products are expected in this industry. ### Cooling and Cryotherapy Skincare There is a rising trend towards facial cooling and cryotherapy-inspired skincare products with natural ingredients. ## What the Cryo Cream trend means for industry ### For Skincare Industry The skincare industry can utilize cooling and cryotherapy-inspired ingredients in facial products, to provide unique benefits to customers. ### For Personal Care Products Industry Personal care products industry can introduce cryotherapy-inspired skincare products as part of their skincare line. ### For Natural Product Industry The natural product industry can use natural ingredients for their cryotherapy and cooling skincare line. ## Workshop question How is your brand able to stand out in a saturated market? ## Trend signals for Cryo Cream Trend score 3.4 out of 10, from popularity 52%, activity 41%, freshness 10%. - Popularity: 52% - Activity: 41% - Freshness: 10% ## Examples of the Cryo Cream trend 4 featured examples from May 8, 2019 to Feb 14, 2021. - [Frozen Cream Moisturizers](https://www.trendhunter.com/trends/frozen-cream): The Vue De Pulang Frozen Cream is Soothing, Hydrating and Tightening (Category: Fashion) Implication: The skincare industry can explore the use of natural cooling ingredients, such as Icelandic water and lemongrass extract, in creating innovative products that offer soothing and h… - [Cooling Gel Masks](https://www.trendhunter.com/trends/gel-mask): Darphin’s Hydraskin Cooling Hydrating Gel Mask Provides Sensorial Comfort (Category: Fashion) Implication: The skincare industry can capitalize on the trend by creating cooling gel masks and other innovative products that provide instant hydration and soothing comfort to consumers. - [Cryotherapy-Inspired Cooling Masks](https://www.trendhunter.com/trends/cooling-mask): Lancome's Rose Sorbet Cryo-Mask Soothes and Refreshes Skin (Category: Fashion) Implication: The skincare industry can explore disruptive innovations in cryotherapy-inspired products and at-home cooling masks to offer unique and refreshing skincare treatments. - [Cryotherapy-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/peel-off-masks): Boscia's Holographic Facial Mask Boasts a Cooling Effect (Category: Fashion) Implication: Disruptive innovation opportunity in the skincare industry by incorporating cryotherapy-inspired ingredients into masks for improved skin benefits. ## Recent trend clusters - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)