# Crust Creativity QSR brands develop striking pizza dough concepts. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crust-curation-comfort-food-brands-develop-striking-pizza-dough-concepts ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Crust Creativity trend? **Crust Creativity:** Companies specializing in comfort foods are releasing unusual pizza dough recipes that challenge typical notions of the meal. The inclusion of atypical ingredients adds edge to dishes that are otherwise predictable. This approach to cuisine bridges the gap between familiar, popular products and a consumer desire for novelty. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 14, 2015 to Jun 3, 2016 - Published: May 19, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Crust Creativity trend ### Alternative Ingredients Companies are releasing unusual pizza dough recipes by using atypical ingredients that add edge to dishes that are otherwise predictable. ### Hybrid Pizza Pizza Hut has been testing various food mash-ups to provide consumers with a new way of interacting with two of their favorite comfort foods. ### Stuffed Crust Innovation Pizza chains are creating various stuffed crust options to provide customers with more flavors, textures, and indulgent experiences. ## What the Crust Creativity trend means for industry ### For Fast Food The fast-food industry can adapt hybrid pizza ideas to cater to customers who enjoy both staple food products and new food experiences. ### For Pizza Chains Pizza chains can explore alternative ingredients and stuffed crust innovations to make their menu more exciting and appealing to a broader customer base. ### For Bakery and Pastry Companies in the bakery and pastry industry can explore alternative ingredients and dough concepts to create unique pizza crusts and disrupt the pizza market. ## Workshop question How can your brand combine familiarity with novelty in its offerings, or the way it markets them? ## Trend signals for Crust Creativity Trend score 3.6 out of 10, from popularity 50%, activity 50%, freshness 8%. - Popularity: 50% - Activity: 50% - Freshness: 8% ## Examples of the Crust Creativity trend 6 featured examples from Mar 14, 2015 to Jun 3, 2016. - [Cheese-Filled Pizza Crusts](https://www.trendhunter.com/trends/cheesefilled-crust): This Decadent Deep Dish Pizza Features a Cheese-Filled Crust (Category: Lifestyle) Implication: Fast food chains can incorporate cheese-filled crusts to offer customers an affordable yet decadent pizza option without the need for pricier toppings. - [Hot Dog Pizza Crusts](https://www.trendhunter.com/trends/hybrid-pizza): The Latest Hybrid Pizza from Pizza Hut Features a Unique Frank-Filled Crust (Category: Lifestyle) Implication: Chance to create unconventional food pairings and dishes with niche appeal. - [Overstuffed Pizza Crusts](https://www.trendhunter.com/trends/loaded-pockets-pizza): The 'Loaded Pockets Pizza' Features a Creamy Chicken and Mushroom Filling (Category: Lifestyle) Implication: Fast food chains can capitalize on the trend of creative stuffed crusts by introducing their own unique and innovative crust fillings to attract customers. - [Puff Pastry Pizzas](https://www.trendhunter.com/trends/pastry-pizza): Baker by Nature's Sweet Pizza is Topped with Cranberry Sauce (Category: Lifestyle) Implication: Restaurants and food businesses can experiment with these new pizza trends to attract customers and create unique dishes. - [Shrimp-Infused Pizzas](https://www.trendhunter.com/trends/dough-pockets): This Strange Pizza Features Dough Pockets with Various Unusual Fillings (Category: Lifestyle) Implication: Fast-food chains can experiment with innovative food combinations and stuffed-crust pizzas to attract adventurous eaters and compete in a highly saturated market. - [Tater Tot Pizza Crusts](https://www.trendhunter.com/trends/potato-topping): Pizza Hut New Zealand Offers Mini Potato Toppings for More Crunch (Category: Lifestyle) Implication: Exploring new and unique additions to their menus to stand out from competitors ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)