# Cruelty-Free Collagen Collagen-based foods cater to vegan consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 28, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crueltyfree-collagen ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Cruelty-Free Collagen trend? **Cruelty-Free Collagen:** The beauty and health food industries are accommodating veganism in a variety of ways, with an emerging shift existing in the form of edible collagen that is vegan in its formulation. These cruelty-free forms of consumption serve consumers seeking to align their lifestyle habits with their personal values. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 27, 2017 to Nov 26, 2019 - Published: Dec 28, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cruelty-Free Collagen trend ### Vegan Collagen Demand for plant-based products has created space for emerging trends such as vegan collagen ### Functional Food Functional food is on the rise as consumers become more health-conscious ### Adaptogens Adaptogens are growing in popularity as consumers look for natural ways to manage stress and improve overall health ## What the Cruelty-Free Collagen trend means for industry ### For Health Foods Health food companies are taking advantage of the demand for plant-based and functional products ### For Beauty Beauty companies are finding new ways to incorporate collagen and other functional ingredients into their products ### For Supplements The supplement industry is also adapting to the demand for vegan and functional products ## Workshop question How can your brand cater to its consumers in a way that aligns with their values? ## Trend signals for Cruelty-Free Collagen Trend score 5.0 out of 10, from popularity 75%, activity 68%, freshness 9%. - Popularity: 75% - Activity: 68% - Freshness: 9% ## Examples of the Cruelty-Free Collagen trend 4 featured examples from Dec 27, 2017 to Nov 26, 2019. - [Beautifying Frozen Desserts](https://www.trendhunter.com/trends/beauty-ice-cream): Radiant Beauty Ice Cream Offers Functional Benefits for Hair & Skin (Category: Lifestyle) Implication: Industry that can explore and capitalize on the creation of functional frozen desserts. - [Functional Adaptogenic Lozenges](https://www.trendhunter.com/trends/herbal-lozenges): Kindroot Adaptogems are Low-Sugar Vegan Herbal Lozenges (Category: Lifestyle) Implication: The intersection of herbal supplements and adaptogens can create opportunities for the pharmaceutical industry to develop prescription drugs that offer natural and plant-based rel… - [Adult Gummy Vitamins](https://www.trendhunter.com/trends/vitamin-labs-inc): Vitamin Labs Inc Has a New Collection of Health-Enhancing Gummies (Category: Lifestyle) Implication: The Health and Wellness industry can continue expanding its product line by producing a wide range of Gummy Vitamin Supplements in various formulations. - [Free-From Superfood Chocolates](https://www.trendhunter.com/trends/paleo-chocolate-bar): Compartés' Vegan Organic Paleo Chocolate Bars are Functional (Category: Lifestyle) Implication: The health food industry can capitalize on the trend of free-from and functional chocolates by offering a wider range of innovative and nutritious options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)