# Crude Play Face-to-face games take on crude themes to grab attention and entertain. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Dec 6, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/crude-play ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Crude Play trend? **Crude Play:** Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 24, 2015 to Dec 5, 2016 - Published: Dec 6, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Crude Play trend ### Crude themes in face-to-face games Consumers are open to barrier-crossing and unique products that shed light on non-traditional game themes. ### Growing demand for adult and party games Older generations are seeking newer and more diverse ways to socialize at parties and get-togethers. ### Interactive, controversial card games New twists on classic party games are providing an interactive card game experience for players of all ages. ## What the Crude Play trend means for industry ### For Game and entertainment Companies that develop a range of face-to-face games for consumers of all ages. ### For Adult party products Companies that develop provocative and boisterous items for parties and gatherings. ### For Family gaming merchandise Businesses that create games and merchandise that promote family togetherness and exciting play. ## Workshop question What is one "crude" element that you think your brand could incorporate into a marketing tactic to generate more attention or awareness? ## Trend signals for Crude Play Trend score 3.3 out of 10, from popularity 57%, activity 33%, freshness 8%. - Popularity: 57% - Activity: 33% - Freshness: 8% ## Examples of the Crude Play trend 5 featured examples from Feb 24, 2015 to Dec 5, 2016. - [Overshare Card Games](https://www.trendhunter.com/trends/never-have-i-ever): 'Never Have I Ever' Urges Players to Reveal Their Most Embarrassing Stories (Category: Pop Culture) Implication: Expanding card games assortments with entertaining and daring themes - [Raunchy Adult Card Games](https://www.trendhunter.com/trends/spank-the-yeti): 'Spank the Yeti' Shows How Well Players Know Each Other (Category: Naughty) Implication: The gaming industry can benefit from the growing demand for adult-themed card games that provide unique and entertaining gameplay experiences. - [Adult-Oriented Board Games](https://www.trendhunter.com/trends/classic-party-game): 'Odious Lists' is an Outrageous Spin on a Classic Party Game (Category: Pop Culture) Implication: There is a market opportunity for game developers to create more adult-oriented board games to satisfy the growing demand. - [Flatulent Card Games](https://www.trendhunter.com/trends/gassy-gus-challenge): YouTubers 'Team Edge' Played the 'Gassy Gus Challenge' (Category: Life-Stages) Implication: There is an opportunity for toy manufacturers to create interactive toys that can be used in unique card game experiences like the Gassy Gus Challenge. - [Defecating Bird Games](https://www.trendhunter.com/trends/seagull-splat): Players of 'Seagull Splat' Have to Avoid Flying Excrement (Category: Tech) Implication: The toy industry can create a new category of humor-based board games that appeal to families and non-traditional players. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)