# Cruciferous Substitution Foods that require rice are replaced with cauliflower substitutes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cruciferous-substitution ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Cruciferous Substitution trend? **Cruciferous Substitution:** Typically used as a substitute for meats by vegetarians and vegans, cauliflower is now being replaced in dishes that require or feature rice. Cauliflower rice serves individuals looking to avoid high-carb diets, and is diverse in its ability to transform both snacks and dishes. As consumers become increasingly picky in their purchase journey, brands are adapting by personalizing their offerings to small, niche interests. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 8, 2017 to Jan 25, 2019 - Published: Jan 28, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cruciferous Substitution trend ### Cauliflower Substitution Cauliflower is becoming a substitute for high-carb foods like rice ### Ready-Made Healthy Meals TYME is a new fast food company that sells healthy meals in jar packaging to busy adults who forget to pack their lunches ### Diet-Specific Meal Kits Blue Apron has launched Whole30-approved recipes to help customers switch to a healthier lifestyle diet without sacrificing taste ## What the Cruciferous Substitution trend means for industry ### For Food and Beverage Brands can look to personalize their offerings like FullGreen's flavored Cauliflower Rice pouches to better suit consumers' niche interests ### For Health and Wellness Disruptive innovation opportunities exist in the creation of healthy, gluten-free, and probiotic-rich snack foods like Vegan Rob's Cauliflower Puffs ### For Meal Kit Delivery Services Companies like Blue Apron can benefit from developing more diet-specific meal plans to cater to customers interested in a healthier lifestyle ## Workshop question How could your brand better cater to niche consumer interests? ## Trend signals for Cruciferous Substitution Trend score 4.3 out of 10, from popularity 60%, activity 62%, freshness 8%. - Popularity: 60% - Activity: 62% - Freshness: 8% ## Examples of the Cruciferous Substitution trend 5 featured examples from Feb 8, 2017 to Jan 25, 2019. - [Ready-Made Lunch Jars](https://www.trendhunter.com/trends/meals-in-jar): TYME is a New Fast Food Company That Sells Meals in Jar Packaging (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transforming the fast food industry by introducing healthier, pre-packaged meal options. - [Ready-Made Cauliflower Rice](https://www.trendhunter.com/trends/cauliflower-rice): FullGreen Makes 100% Cauliflower Rice Pouches as a Grain Alternative (Category: Lifestyle) Implication: This industry can leverage the popularity of cauliflower as a versatile and healthy ingredient to create innovative products. - [Vegetable Rice Substitutes](https://www.trendhunter.com/trends/cauliflower-rice-option): Pei Wei Has Added a Cauliflower Rice Option as a Healthier Substitution (Category: Lifestyle) Implication: Food and beverage companies can explore and capitalize on the trend of vegetable rice substitutes by introducing innovative products and menu options that cater to consumer demand… - [Diet-Friendly Meal Kits](https://www.trendhunter.com/trends/whole30approved-recipes): Blue Apron Has Launched Whole30-approved Recipes for September (Category: Lifestyle) Implication: Companies in the meal kit industry can expand their offerings by including Whole30-approved recipes and catering to specific dietary needs. - [Cruciferous Vegetable Puffs](https://www.trendhunter.com/trends/cauliflower-snack): Vegan Rob's Unique Cauliflower Snack is Rich in Probiotics (Category: Lifestyle) Implication: Opportunity to expand the market of healthy snack foods that are not only delicious but also have a good amount of health benefits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)