# Crowdsourcing Creativity Cultivating Cost-Effectice Consumer Involvement. By [Marissa Brassfield](https://www.trendhunter.com/Marissa), Ridiculously Efficient CEO | Published Nov 4, 2008, updated Nov 17, 2009 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourcing-creativity ## Key Figures - Trend score: 2.4/10 - Evidence articles: 17 ## What is the Crowdsourcing Creativity trend? **Crowdsourcing Creativity:** Harnessing the collective power of individual creativity is a cost-effective way to innovate. Crowdsourcing is the extreme version of a focus group; rather than simply recording responses and acting accordingly, crowdsourcing directly and immediately affects the product or venture in which it is used. ## At a Glance - Evidence: 17 featured examples - Articles from: May 7, 2007 to Nov 4, 2008 - Published: Nov 4, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Crowdsourcing Creativity trend ### Pro-Am Journalism Amateurs contribute to reporting while professionals edit, resulting in a collaborative news creation process. ### Crowdsourced Research and Development Large groups of scientists tackle specific challenges, allowing companies to outsource complex problems to the collective expertise of the crowd. ### Community-Powered Marketplaces Platforms that leverage user suggestions and votes to determine the products and services offered, democratizing decision-making processes. ## What the Crowdsourcing Creativity trend means for industry ### For Media and Publishing Integration of user-generated content and professional oversight for news and storytelling. ### For Scientific Research and Development Global collaboration on specific scientific problems through incentive-based participation. ### For E-Commerce Crowdsourced platforms allowing consumer input to shape product offerings, enhancing market alignment. ## Trend signals for Crowdsourcing Creativity Trend score 2.4 out of 10, from popularity 17%, activity 47%, freshness 8%. - Popularity: 17% - Activity: 47% - Freshness: 8% ## Examples of the Crowdsourcing Creativity trend 17 featured examples from May 7, 2007 to Nov 4, 2008. - [Crowdsourced Journalism](https://www.trendhunter.com/trends/assignment-zero-pro-am-journalism): Assignment Zero: an Experiment in Pro-Am Journalism (Category: Pop Culture) Implication: The media and journalism industry can adopt the pro-am journalism model to foster collaboration and enhance the accuracy and diversity of news reporting. - [Crowdsourced Products](https://www.trendhunter.com/trends/crowdsource-release-design-museum): The Release1.0 Design Competition for Museum Shops (Category: Art & Design) Implication: The museum retail industry can embrace crowdsourced designs to offer more unique and relevant products to visitors. - [Online Interior Design Marketplaces](https://www.trendhunter.com/trends/decorati-interior-design): Decorati (Category: Art & Design) Implication: E-commerce companies can take advantage of the trend towards online marketplaces for high-end interior design pieces. - [Crowdsourcing Home Decor](https://www.trendhunter.com/trends/bon-bon-kakku-home-decor): Bon Bon Kakku (Category: Art & Design) Implication: Bon Bon Kakku provides a platform for textile artists to showcase and sell their designs. - [Making Fair-Trade Goods Feasible](https://www.trendhunter.com/trends/fair-trade-craftnetwork): The CraftNetwork (Category: Eco) Implication: The online marketplace industry could benefit from creating a platform that offers fair-trade artisan goods directly to consumers. - [Crowdsourced Club Music](https://www.trendhunter.com/trends/crowdsource-tony-player): The Tony Player (Category: Pop Culture) Implication: Potential for nightclubs, events, and festivals to incorporate crowdsourced music curation in their programming. - [Crowdsourced Restaurants](https://www.trendhunter.com/trends/crowdsourcing-restaurants-arne-hendriks-instructables): The Instructables Restaurant (Category: Lifestyle) Implication: The hospitality industry can benefit from crowdsourced restaurants by allowing for unique dining experiences and increased customer engagement. - [Crowdsourced Car Replacements](https://www.trendhunter.com/trends/phillies-parade-fundraising): Pre-Phillies Parade Fundraising (Category: Pop Culture) Implication: Opportunity to develop crowdfunding platforms specific to compensating victims of property damage. - [Virtual Gourmet Marketplaces](https://www.trendhunter.com/trends/online-marketplace): Foodzie is Edible Etsy (Category: Pop Culture) Implication: The food and beverage industry can benefit from adopting virtual marketplaces and direct-to-consumer business models to reach new audiences and expand offerings. - [Crowdsourced R&D](https://www.trendhunter.com/trends/crowdsourced-rd-innocentivecom-million-dollar-challenge): InnoCentive Poses Million Dollar Challenge (Category: Science) Implication: Pharmaceutical companies can disrupt traditional R&D practices by utilizing crowdsourcing platforms to solve scientific challenges. - [Crowdsourced Journalism](https://www.trendhunter.com/trends/crowdsourced-journalism-the-news-is-nowpubliccom): The News is NowPublic.com (Category: Pop Culture) Implication: Disruptive innovation opportunity: Drive innovation in news organizations by integrating crowdsourced reporting and editing. - [Education Marketplace](https://www.trendhunter.com/trends/education-marketplace-school-of-everything): The School of Everything (Category: Business) Implication: The School of Everything falls within the education technology industry, offering a digital platform for knowledge sharing and teaching. - [Collaborative Online Product Naming](https://www.trendhunter.com/trends/name-your-thingamajig-namethiscom): NameThis.com (Category: Pop Culture) Implication: Crowdsourced product naming solutions such as NameThis.com offer an innovative way for marketing and advertising professionals to involve their target audience in the branding pro… - [Crowdsourced Sneakers](https://www.trendhunter.com/trends/democratic-design): 'RYZ Wear' Makes YOU a Designer (Category: Fashion) Implication: RYZ Wear's crowdsourced approach to sneaker design has the potential to disrupt the traditional footwear industry by allowing consumers to have full creative control over their fo… - [Organizing Group Action Online](https://www.trendhunter.com/trends/change-the-world-by-organizing-group-action-at-thepointcom): The Point (Category: Eco) Implication: The Point's emphasis on community engagement and mass mobilization of users is an opportunity for social networking platforms to develop new engagement strategies. - [Crowdsourcing Music Wikis](https://www.trendhunter.com/trends/crowd-based-knowledge-amazoncom-launches-music-wiki): Amazon Launches SoundUnwound.com (Category: Pop Culture) Implication: Opportunity for online retailers to create comprehensive information hubs for products and services, engaging with customers and improving brand authority. - [Online Concert Ticket Haggling](https://www.trendhunter.com/trends/negotiable-ticket-prices-zigabidcom-transparent-ticketing-marketplace): Zigabid.com Negotiable Marketplace (Category: Business) Implication: The ticketing industry can embrace the trend of negotiable ticket prices and create platforms or services that facilitate direct interaction between sellers and buyers, disrupting… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)