# Crowdsourced Philanthropy Seeking funding, social good enterprises turn to crowdlending techniques. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 10, 2015 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-philanthropy ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Crowdsourced Philanthropy trend? **Crowdsourced Philanthropy:** Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 10, 2014 to Mar 30, 2015 - Published: Apr 10, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Crowdsourced Philanthropy trend ### Crowdfunding for Social Good Social good enterprises are using crowdfunded, socially-connected alternatives to raise funds and awareness. ### Mobile Facilities for Homeless Populations Non-profit organizations are crowdfunding mobile facilities for the homeless, including shower and laundry trailers. ### Empowering Disadvantaged Groups Through Tech Education Non-profit organizations are using crowdfunding to invest in girls' education and provide cooking magazines for people with developmental disorders. ## What the Crowdsourced Philanthropy trend means for industry ### For Non-Profit Organizations Non-profit organizations are using crowdfunding to support mobile facilities for the homeless and invest in girls' education. ### For Socially Responsible Enterprises Socially responsible enterprises are using crowdfunding to promote their initiatives for social good. ### For Tech Education Non-profit organizations are using crowdfunding to invest in empowering disadvantaged groups through tech education. ## Trend signals for Crowdsourced Philanthropy Trend score 4.4 out of 10, from popularity 74%, activity 51%, freshness 8%. - Popularity: 74% - Activity: 51% - Freshness: 8% ## Examples of the Crowdsourced Philanthropy trend 5 featured examples from Jun 10, 2014 to Mar 30, 2015. - [Eco-Conscious Cone Campaigns](https://www.trendhunter.com/trends/conservation-education): The Ice Cream Expedition Hopes to Spread Conservation Education (Category: Eco) Implication: Potential for educational institutions to create innovative outdoor learning experiences. - [Homeless Laundry Trailers](https://www.trendhunter.com/trends/mobile-shower): Non-Profit Project WeHOPE is Crowdfunding Their Mobile Shower Facilities (Category: Social Good) Implication: Non-profit organizations can explore providing mobile hygiene facilities to communities in need while using crowdfunding as a means of financing. - [Accessible Shower Buses](https://www.trendhunter.com/trends/showers-for-the-homeless): Lava Mae Provides Showers For the Homeless Using Renovated Automobiles (Category: Social Good) Implication: The use of renovated buses to provide showers for the homeless creates a disruptive innovation opportunity within the mobile hygiene industry. - [Disability Cooking Magazines](https://www.trendhunter.com/trends/cooking-magazine): Look, Cook and Eat Teaches Disabled People to Cook Their Own Meals (Category: Lifestyle) Implication: Integrating interactive digital capabilities into traditional print magazines to cater to a broader range of readers, including those with developmental disorders. - [Girl-Targeted Tech Programs](https://www.trendhunter.com/trends/3d-printing-project): This 3D Printing Project Enables You to Invest in Girls' Education (Category: Social Good) Implication: Non-profit organizations can use 3D printing technology to empower girls and students in STEM education. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)