# Crowdsourced Parenting Millennial parents seek support online when it comes to raising children. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Aug 5, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-parenting ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Crowdsourced Parenting trend? **Crowdsourced Parenting:** The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 30, 2015 to Jun 23, 2017 - Published: Aug 5, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Crowdsourced Parenting trend ### Online Community Building Parents are turning to online forums and social media platforms for parenting support, prompting brands to create digital spaces for community building. ### Crowdsourced Fundraising Crowdsourced funding platforms are being used to fund college education, providing significant financial aid for parents and students alike. ### Bilingual Content Creation Content creators are starting to produce bilingual content for an audience that is looking to develop language skills and navigate different cultures. ## What the Crowdsourced Parenting trend means for industry ### For Parenting Forums Creating digital spaces and platforms for parents to connect and exchange advice and information can be a disruptive opportunity for the parenting industry. ### For Financial Planning In the era of high student debt, companies that provide online avenues for financial planning and investment towards college education can benefit from the digital touches. ### For Bilingual Education Developing educational resources and content for bilingual education that caters to new immigrant parents can disrupt the education industry. ## Workshop question If you were to launch a blog targeted towards parents, what products or services would you showcase to them? ## Trend signals for Crowdsourced Parenting Trend score 3.6 out of 10, from popularity 52%, activity 47%, freshness 8%. - Popularity: 52% - Activity: 47% - Freshness: 8% ## Examples of the Crowdsourced Parenting trend 7 featured examples from Jun 30, 2015 to Jun 23, 2017. - [DIY Rainbow Putty](https://www.trendhunter.com/trends/rainbow-putty): This Kid-Friendly Craft is Made Using Simple Household Ingredients (Category: Life-Stages) Implication: Disruptive innovation opportunity: Producing and selling specialized craft supplies for making rainbow putty, including innovative dyeing agents and eco-friendly alternatives to t… - [Millennial Mom Blogs](https://www.trendhunter.com/trends/millennial-mom): 'Romper' is a Web Site That Provides Currated Content for Millennial Moms (Category: Lifestyle) Implication: Media companies can launch new platforms or channels targeting millennial moms with customized content. - [Emotional Mom Blogs](https://www.trendhunter.com/trends/motherhood-stories): Kristen Hedges Builds Community by Sharing Moving Motherhood Stories (Category: Pop Culture) Implication: The mommy blogging industry can explore innovative ways to facilitate community building among its audience, leveraging technology and social media platforms. - [Real Food Blogs](https://www.trendhunter.com/trends/mommy-blogger): Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products (Category: Pop Culture) Implication: The food and beverage industry has the opportunity to capitalize on the real food movement by creating healthier and more nutritious options for consumers. - [Crowdsourced College Accounts](https://www.trendhunter.com/trends/collegebacker-gifts): CollegeBacker Gifts Lets Friends and Family Donate Money for College (Category: Life-Stages) Implication: CollegeBacker Gifts falls into the FinTech industry, revolutionizing the way college funds are funded and managed through innovative digital solutions. - [Millennial Parenting Shows](https://www.trendhunter.com/trends/millennial-moms): 'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges (Category: Marketing) Implication: Companies offering parenting services, such as daycare, can utilize the millennial mom’s YouTube series to promote their services as well as participate in the growing social medi… - [Bilingual Parenting Advice](https://www.trendhunter.com/trends/parenting-advice): 'Latin Mom Tips' Come from a Latina Experiencing Life as a New Canadian (Category: Life-Stages) Implication: Disruptive innovation opportunity to create language-learning tools and resources for bilingual parents. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)