# Crowdsourced Grocery Consumers are contributing status updates to streamline shopping in COVID. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 27, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-grocery ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Crowdsourced Grocery trend? **Crowdsourced Grocery:** Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers. ## The consumer insight behind the Crowdsourced Grocery trend A crowdsourced, peer-to-peer network informing consumers of what's available and where speaks to the intersection of community and tech that is likely to be more prevalent in the recharting. As society heals from the pandemic, the idea of going out less frequently, but maximizing these outings will persist. Allowing consumers to be a part of a solution to this problem grants them a sense of control that is necessary during volatile times. Additionally, the act of co-creating a solution encourages a sense of community. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 14 to Apr 30, 2020 - Published: Oct 27, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Crowdsourced Grocery trend ### Crowdsourcing Market Research Crowdsourcing customer feedback to streamline services and create loyalty in the grocery industry using technology. ### Community-driven E-commerce Creating a shared e-commerce with the community to provide crucial supplies during challenging times. ### Peer-to-peer Logistics Allowing users to help each other shop more efficiently and safely by leveraging the use of local crowdsourced information. ## What the Crowdsourced Grocery trend means for industry ### For Technology Developing efficient crowdsourcing platforms to optimize everyday shopping experiences. ### For E-commerce Building a shopping model with directly sourced community data for specific product monitoring. ### For Logistics Leveraging crowdsourced information to improve logistics and supply chain optimization within grocery. ## Workshop question Where can you make better use of your customers to develop clear solutions? ## Trend signals for Crowdsourced Grocery Trend score 3.4 out of 10, from popularity 59%, activity 34%, freshness 9%. - Popularity: 59% - Activity: 34% - Freshness: 9% ## Examples of the Crowdsourced Grocery trend 4 featured examples from Apr 14 to Apr 30, 2020. - [Crowdsourced Grocery Store Apps](https://www.trendhunter.com/trends/covidmaps-platform): The Covidmaps Platform Informs Users About Store Operations (Category: Tech) Implication: The retail industry can leverage crowdsourcing tools and real-time information to enhance the shopping experience and improve service during unpredictable circumstances. - [Crowdsourced Shopping Apps](https://www.trendhunter.com/trends/live-lineups): The Live Lineups App Tracks Wait Times at Grocery Stores (Category: Business) Implication: Disruptive innovation opportunity: Developing smart grocery stores that integrate real-time wait time tracking and focus on optimizing the shopping experience for customers. - [Crowdsourced Stock-Checking Apps](https://www.trendhunter.com/trends/whatsinstock): The 'WhatsInStock' App Helps Shoppers Know What's Available (Category: Tech) Implication: Retailers can adopt crowdsourced inventory tracking to improve visibility and optimize stock to avoid supply chain disruptions. - [Crowdsourced Supply Apps](https://www.trendhunter.com/trends/ourstreets-supplies): OurStreets Supplies Helps to Locate Items with Limited Availability (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating crowdsourcing technology into retail apps to optimize supply chain management and improve consumer experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)