# Crowdsourced Exposure Brands encourage consumer participation with the promise of exposure. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Feb 18, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-exposure ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Crowdsourced Exposure trend? **Crowdsourced Exposure:** Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 10, 2014 to Dec 8, 2015 - Published: Feb 18, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Crowdsourced Exposure trend ### Crowdsourcing Brands are using crowdsourcing to elicit consumer participation in campaigns, increasing engagement and quality contributions. ### Co-creation Collaborating with consumers to create content serves as a disruptive innovation opportunity, increasing brand loyalty and social media reach. ### User-generated content Using user-generated content for marketing campaigns serves as an effective way to reach younger generations and increase authenticity. ## What the Crowdsourced Exposure trend means for industry ### For Marketing Marketing professionals can leverage these trends to create campaigns that drive engagement and leverage user-generated content. ### For Design Designers can use these trends to solicit feedback from consumers and collaborate with them to create novel designs. ### For Automotive Automotive enthusiasts and professionals can use crowdsourcing and co-creation to create unique content and promote their brand to a wider audience. ## Trend signals for Crowdsourced Exposure Trend score 4.0 out of 10, from popularity 71%, activity 40%, freshness 8%. - Popularity: 71% - Activity: 40% - Freshness: 8% ## Examples of the Crowdsourced Exposure trend 5 featured examples from Apr 10, 2014 to Dec 8, 2015. - [Crowdsourced Album Art](https://www.trendhunter.com/trends/2-chainz): 2 Chainz Put Out a Call on Instagram for Graphic Designers (Category: Marketing) Implication: New opportunities for album cover designs and potential collaborations with designers and fans to create unique content. - [Crowdsourced Building Designs](https://www.trendhunter.com/trends/soho-building): The Face of Karim Rashid's SoHo Building Was Decided on Facebook (Category: Art & Design) Implication: The architectural industry can embrace crowdsourcing and community collaboration to revolutionize the design process and create more inclusive and personalized buildings. - [Crazy Crowdsourced Songs](https://www.trendhunter.com/trends/write-your-own-verse): The Male Music Festival Gets You Write Your Own Verse (Category: Marketing) Implication: The music industry can leverage crowdsourcing to engage fans, create new content and explore innovative marketing campaigns. - [Crowdsourced Comedy Shows](https://www.trendhunter.com/trends/funny-vine-videos): Fanta and College Humor Stitch Together Funny Vine Videos (Category: Marketing) Implication: Opportunity for beverage companies to market their products using innovative, crowdsourced campaigns. - [Crowdsourced Car Ads](https://www.trendhunter.com/trends/ford-car-ad): These New Ford Car Ads Were Created Online by Fans (Category: Autos) Implication: Disruptive innovation opportunity: Car manufacturers can tap into the creativity and passion of their customers to co-create advertising campaigns, fostering a stronger emotional… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)