# Crowdsourced Decor The online form of idea generating is extended to the interior design market. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 28, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-decor ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Crowdsourced Decor trend? **Crowdsourced Decor:** Brands are incorporating the opinions of consumers into product ideation and beyond today more than ever, which is reflected in the crowdsourcing of interior design aesthetics. As the demand for product customization intensifies, the crowdsourcing of design places inherent power in the consumer to create something tailored to their desires. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 27 to May 2, 2014 - Published: Jul 28, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Crowdsourced Decor trend ### Crowdsourcing of Interior Design Aesthetics Brands are incorporating the opinions of consumers into product ideation and beyond for interior design, as the demand for product customization intensifies. ### Collaborative Design Competitions Businesses are empowering individuals to create and vote on designs, from hotels in New York to kitchens in Italy. ### Platforms for Crowdsourced Decor Brands are turning to Pinterest and other social media platforms to crowdsource decor for apartments and hotels. ## What the Crowdsourced Decor trend means for industry ### For Interior Design As crowdsourcing becomes more popular in the interior design market, firms can use technology to bring consumers' ideas to life with innovative products and services. ### For Hospitality Collaborative design initiatives like crowdsourced art and shared hotel spaces can leverage the creativity of guests and artists alike, creating unique guest experiences. ### For Digital Marketing Crowdsourcing platforms on social media can garner an audience of socially engaged customers, driving engagement and interaction with the brand. ## Trend signals for Crowdsourced Decor Trend score 3.6 out of 10, from popularity 55%, activity 47%, freshness 8%. - Popularity: 55% - Activity: 47% - Freshness: 8% ## Examples of the Crowdsourced Decor trend 4 featured examples from Jan 27 to May 2, 2014. - [Crowdsourced Kitchen Designs](https://www.trendhunter.com/trends/valcucine): Valcucine Wants the Public to Help with its Latest Kitchen Design (Category: Art & Design) Implication: Design studios can explore the disruptive innovation opportunities in incorporating crowdsourcing and sustainable materials into their kitchen design projects. - [Crowdsourced Apartment Decor](https://www.trendhunter.com/trends/pinterest-home-decor): Pinterest Home Decor Addicts Will Determine What Goes into APT CB2 (Category: Art & Design) Implication: The furniture and home decor industry can explore opportunities in creating collaborative experiences and incorporating user-generated content into their offerings. - [Crowdsourced Design Competitions](https://www.trendhunter.com/trends/hotel-design): You Can Contribute to a Collaborative Hotel Design in New York (Category: World) Implication: In the hospitality industry, companies can leverage crowdsourcing and collaborative design to create unique, customer-centric hotel experiences. - [Expressive Crowdsourced Hotel Art](https://www.trendhunter.com/trends/ice-hotel): The Iglulodge Ice Hotel Design is All About Being in Your Face (Category: World) Implication: Hotels and lodges can differentiate their offerings and provide memorable experiences by incorporating bold and unconventional art pieces created by local artists. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)