# Community DIY Crowdsourced customization lets customers collaborate for tangible results. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 25, 2011, updated Mar 29, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-customization ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Community DIY trend? **Community DIY:** While crowdsourcing allows companies to gain the ideas of the “crowd,” crowdsourced customization is going one step further. This tactic asks customers to collaborate and apply their own creativity for a specific, tangible result they can call their own. Users get more than a chance to give their idea or interact—they can express themselves and unite with others in an artistic way that also garners them a product or a tangible creation. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 25, 2010 to Mar 9, 2011 - Published: Mar 25, 2011 - Last updated: Mar 29, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Examples of the Community DIY trend 6 featured examples from Jun 25, 2010 to Mar 9, 2011. - [Customizable Shoe Toys](https://www.trendhunter.com/trends/delroy-dennisur-stance): The Delroy Dennisur Stance Project Brings DIY Artistry to Sneaker Culture (Category: Art & Design) Implication: Disruptive innovation opportunity to offer customizable shoe options to cater to the growing demand for personalized footwear. - [Crowdsourced Highway Art](https://www.trendhunter.com/trends/read-between-the-signs): 'Read Between the Signs' Infuses Culture into Pennsylvanian Highways (Category: Autos) Implication: The intersection of art and transportation infrastructure provides new opportunities for artists, event planners, and community groups to create innovative and engaging experience… - [Crowdsourced Restaurants](https://www.trendhunter.com/trends/what-happens-when): 'What Happens When' is a Crowdfunded Project that Changes Every Month (Category: Business) Implication: The food and beverage industry can embrace the trend of crowdsourced and crowdfunded restaurant experiences to offer new and exciting dining options that cater to changing consume… - [Chatroulette Artwork](https://www.trendhunter.com/trends/liubo-borissovs-crowdsource): The Liubo Borissov 'Crowdsource' Video is a Chatroulette Masterpiece (Category: Pop Culture) Implication: Art galleries can showcase and promote innovative art pieces created through crowd participation and online inspiration. - [DIY Luxury Auto Designs](https://www.trendhunter.com/trends/facebook-bmw-bmw-edizione-social-media): The BMW EDIZONE Contest is to be Hosted on Facebook (Category: Autos) Implication: Disruptive innovation opportunity: Implementing innovative strategies to engage with consumers and allow for vehicle personalization. - [Crowdsourced Love Novels](https://www.trendhunter.com/trends/avon-impulse): Avon Impulse Gives Amateur Romance Writers a Chance at Publishing (Category: Tech) Implication: Publishing houses can follow Avon Impulse's lead and implement a crowdsourced model to discover new talent and increase their e-book inventory. ## Themes within the Community DIY trend ### Crowdsourced Customization Customers are collaborating more with brands and applying their creativity for a specific, tangible result they can call their own, generating new products related opportunities for businesses. ### Crowdsourced Art Artists are taking advantage of popular trends or communal web spaces to create unique and innovative art pieces. This trend offers opportunities for traditional art mediums to explore new creative outlets. ### Crowdsourcing Publishing Companies are investing in amateur writers and providing new opportunities for them to publish their work in digital platforms, generating new opportunities and cost-efficient ways to discover new talents for the publishing industry. ## What the Community DIY trend means for industry ### For Art and Design Art and design industries can experiment and embrace crowdsourcing to create unique and innovative products with the collaboration of customers. ### For Food and Beverage The food and beverage industry can use crowdsourcing to create innovative marketing or customer experiences that keep their businesses fresh and different from competitors. ### For Literary and Publishing The publishing industry can benefit from crowdsourcing to connect with new talented writers that can bring diversity and innovative ideas into the world of literature. ## Trend signals for Community DIY Trend score 3.3 out of 10, from popularity 40%, activity 50%, freshness 8%. - Popularity: 40% - Activity: 50% - Freshness: 8% ## Recent trend clusters - [Persistent Context](https://www.trendhunter.com/protrends/persistent-ai-systems) (Tech) - [Pastry Echoes](https://www.trendhunter.com/protrends/holiday-treat-flavors) (Lifestyle) - [Rebuilt Nutrition](https://www.trendhunter.com/protrends/protein-supply-expansion) (Lifestyle) - [Play Modularity](https://www.trendhunter.com/protrends/portable-gaming-setups) (Tech) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Caviar-Inspired Collagen Eye Cream](https://www.trendhunter.com/trends/collagen-eye-cream) All articles: [Marketing](https://www.trendhunter.com/marketing)