# Crowdsourced Campaign Socially generated content encourages interaction. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 20, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-content ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Crowdsourced Campaign trend? **Crowdsourced Campaign:** Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 12, 2013 to May 14, 2015 - Published: May 20, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Crowdsourced Campaign trend ### Socially Generated Content Brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. ### Crowdsourced Marketing Companies are utilizing social media to obtain consumer input and create more relatable campaigns. ### Emotional Connections As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction. ## What the Crowdsourced Campaign trend means for industry ### For Marketing Crowdsourced marketing presents a unique opportunity for businesses to leverage social media platforms and gain consumer input thereby encouraging engagement with their brands. ### For Social Media The ability to create and customize marketing campaigns on social media platforms creates a more personalized experience for the user and ultimately encourages emotional connection. ### For Conservation Social media campaigns that focus on conservation efforts through the use of emojis present a chance for businesses to connect their brands to a greater good and create more purpose-driven brand strategies. ## Trend signals for Crowdsourced Campaign Trend score 4.7 out of 10, from popularity 83%, activity 51%, freshness 8%. - Popularity: 83% - Activity: 51% - Freshness: 8% ## Examples of the Crowdsourced Campaign trend 5 featured examples from Mar 12, 2013 to May 14, 2015. - [Social Media-Fueled Motto Campaigns](https://www.trendhunter.com/trends/ted-baker-lines): This Ted Baker SS13 Campaign Encourages Tweeting Taglines (Category: Marketing) Implication: Fashion retailers can leverage social media campaigns to promote new collections and generate buzz around their brand. - [Tweet-Controlled Holograms](https://www.trendhunter.com/trends/almost-human): The 'Almost Human' Droid Responded to Social Media Requests (Category: Tech) Implication: Media and entertainment industries can create interactive and immersive content using holographic technology to enhance audience engagement. - [Printed Tweet Newspaper Ads](https://www.trendhunter.com/trends/new-york-times-ad): CBS Films Took Out a Full Page New York Times Ad for a Single Tweet (Category: Marketing) Implication: Film and entertainment companies can explore the use of printed-tweet newspaper ads to generate buzz and enhance the promotion of their films or shows. - [Animal-Saving Emojis](https://www.trendhunter.com/trends/save-endangered-animals): WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet (Category: Social Good) Implication: The nonprofit industry can use emojis and other digital tools to engage audiences in exciting and unique ways and promote social impact. - [Tweet-Directed Tennis Matches](https://www.trendhunter.com/trends/bnp-paribas-bank): The BNP Paribas Bank Helped Tennis Players Train with Twitter (Category: Marketing) Implication: The sports industry can adopt fan engagement strategies that involve social media to enhance the overall experience for fans and players. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)