# Crowdsourced Comedy Brands find universally humorous content by harnessing the crowd. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Dec 6, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-comedy ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Crowdsourced Comedy trend? **Crowdsourced Comedy:** Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 26, 2017 to Apr 23, 2019 - Published: Dec 6, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Crowdsourced Comedy trend ### Crowdsourced Comedy Brands can tickle consumers funny bones directly through crowdsourcing. ### Talent Discovery Apps 'UnlockFame' app helps immensely when it comes to talent discovery to get users in front of the right eyes with a focus on getting discovered for their skills. ### Joke-Writing Apps 'Pitch' is an invite-only app for writers who want to share their unique point of view with the world. ## What the Crowdsourced Comedy trend means for industry ### For Marketing Brands can leverage the power of crowdsourcing and personalized campaigns to enhance their social media presence and engage with consumers directly, both in humor and product marketing. ### For Entertainment Talent discovery apps and creator-friendly comedy apps provide opportunities for aspiring comedians and writers to showcase their talent and break into the entertainment industry. ### For Technology Joke-writing apps and AI comedy content bots give users the ability to create and share humor in new and innovative ways, disrupting the traditional methods of comedy writing and production. ## Workshop question How could your employ crowdsourcing to augment a marketing campaign for your brand? ## Trend signals for Crowdsourced Comedy Trend score 3.5 out of 10, from popularity 60%, activity 38%, freshness 8%. - Popularity: 60% - Activity: 38% - Freshness: 8% ## Examples of the Crowdsourced Comedy trend 7 featured examples from Apr 26, 2017 to Apr 23, 2019. - [Crowdsourced Prank Campaigns](https://www.trendhunter.com/trends/prank-campaign): Burger King Taps the Expertise of College Students for April Fools' (Category: Marketing) Implication: Disruptive innovation opportunity: Incorporating crowdsourcing and prank campaigns into the marketing strategies of fast food chains to engage with their target audience in new an… - [Social Media Movie Concepts](https://www.trendhunter.com/trends/rihanna-and-lupita): Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post (Category: Pop Culture) Implication: Hollywood can harness the power of social media memes by working with influencers and viral content creators to develop new film projects. - [Creator-Friendly Comedy Apps](https://www.trendhunter.com/trends/comedy-app): 'Bits' Helps Users Make, Share & Discover Short-Form Comedy Clips (Category: Pop Culture) Implication: The entertainment industry can leverage the popularity of comedy apps like Bits to create new revenue streams by partnering with app developers to produce branded content or spons… - [Joke-Writing Apps](https://www.trendhunter.com/trends/comedy-writing-app): 'Pitch' is a Comedy Writing App That Lets Clever Writers Get Paid (Category: Pop Culture) Implication: Media and entertainment companies can leverage Pitch to discover and acquire fresh comedic content that resonates with today's audience. - [Talent Discovery Apps](https://www.trendhunter.com/trends/talent-discovery): The 'UnlockFame' App Lets Users Share Their Savvy Skills (Category: Tech) Implication: Talent discovery apps present an opportunity for the entertainment industry to find and cultivate fresh talent through a more accessible and diverse platform. - [Personal Caption-Generating Campaigns](https://www.trendhunter.com/trends/segura-viudas): Segura Viudas Recently Ran a Unique Social Media Campaign (Category: Pop Culture) Implication: Leveraging personalized campaigns to enhance brand visibility and consumer engagement in the alcohol industry. - [AI Comedy Content Bots](https://www.trendhunter.com/trends/comedy-content-bot): Botnik Can Produce Anything from Original Scripts to Hilarious Tweets (Category: Tech) Implication: The entertainment industry can leverage AI-generated comedy content to enhance TV shows, movies, and social media campaigns, providing a constant stream of fresh and engaging humo… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)