# Crowdsourced Celebrity Everyday people are taking unconventional paths to fame. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jun 29, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-celebrity ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Crowdsourced Celebrity trend? **Crowdsourced Celebrity:** Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 18, 2014 to Jun 12, 2015 - Published: Jun 29, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Crowdsourced Celebrity trend ### Personal Branding The rise of everyday people turning to online platforms to boost their personal brand presents opportunities for influencer marketing and long-term partnerships with big brands. ### Influencer Marketing Marketers are increasingly leveraging YouTube celebrities and social media influencers to get through to their target audiences. ### Online Lifestyle Networks The creation and expansion of online networks featuring various channels centering around beauty, fashion, wellness, DIY, food and human interest with collaborations with personalities such as Michelle Phan provides a space for influencers to share and monetize their content. ## What the Crowdsourced Celebrity trend means for industry ### For Marketing Influencers with engaged audiences present a disruptive innovation opportunity for advertisers to reach their target market. ### For Media The success of celebrities and entrepreneurs on YouTube who are able to generate massive amounts of viewership signifies a shift in people's preference for digital media. This presents an opportunity for media companies to explore new ways of creating and distributing content. ### For Social Networks With the expansion of online lifestyle networks such as ICON Network that adds channels beyond YouTube, other social networks can take advantage of their own niche popularity to build similar communities. ## Workshop question What is your brand's relationship to online influencers? If you were to shift your focus to leveraging them as a marketing tool, who would be a good fit and why? ## Trend signals for Crowdsourced Celebrity Trend score 3.5 out of 10, from popularity 58%, activity 39%, freshness 8%. - Popularity: 58% - Activity: 39% - Freshness: 8% ## Examples of the Crowdsourced Celebrity trend 4 featured examples from Nov 18, 2014 to Jun 12, 2015. - [YouTuber Lifestyle Networks](https://www.trendhunter.com/trends/icon-network): Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond (Category: Pop Culture) Implication: Disruptive innovation opportunity lies in creating online networks and platforms that focus on beauty, fashion, and lifestyle content. - [Visual Makeup Diaries](https://www.trendhunter.com/trends/makeup-wipes): Blogger Akilah Hughes Uses Her Makeup Wipes as a Way of Documenting Her Day (Category: Tech) Implication: Potential for beauty brands to collaborate with artists and bloggers to create limited edition makeup wipes with unique designs. - [Adventurous Lifestyle Blogs](https://www.trendhunter.com/trends/ella-grace-denton): We Need To Live More by Ella Grace Denton is a Fast-Growing Community (Category: Pop Culture) Implication: The travel industry can partner with adventurous lifestyle bloggers to promote offbeat, exotic and adventurous destinations and promote them to younger travelers. - [Pizza Personality Campaigns](https://www.trendhunter.com/trends/jack-jack): This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings (Category: Lifestyle) Implication: Food brands, such as Pizza Hut, can tap into influencer marketing to drive engagement and increase sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)