# Anarchist R&D Organizations are using the power of the crowd for their own materials. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 14, 2016 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-brand ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Anarchist R&D trend? **Anarchist R&D:** The novelty of crowdsourcing as a concept is at the forefront of a few services, but only recently have brands begun implementing it into their innovation and ideation processes toward everything from products released, to brand messaging. This speaks to the true democratization of creativity in the social media age. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 12, 2015 to Jun 3, 2016 - Published: Jun 14, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Themes within the Anarchist R&D trend ### Crowdsourced Innovation Brands are using crowdsourcing to gain insights and ideas from the public for everything from naming products to creating digital billboards, democratizing creativity in the process. ### Customer Feedback Brands like BHüe are going beyond traditional focus groups and instead working directly with customers to develop products that fit all skin tones, offering increased customization and inclusivity. ### Covert Marketing Campaigns Marketing campaigns like IKEA's Wonderful Everyday contest are a way for brands to engage customers with a fun, interactive campaign while also collecting user-generated content and creating a unique experience for participants. ## What the Anarchist R&D trend means for industry ### For Consumer Packaged Goods Brands in this industry can use crowdsourcing and customer feedback to develop new products and packaging that resonate with their target audience and stand out in a crowded market. ### For Marketing and Advertising Agencies and marketers can take inspiration from IKEA's covert marketing campaign to create memorable, interactive campaigns that engage customers and generate user-generated content. ### For Beauty and Cosmetics Beauty brands like BHüe can gain valuable insights from customers to create inclusive and customizable products that cater to all skin tones, offering a point of differentiation within the industry. ## Workshop question How could your brand utilize crowdsourcing to boost creativity within your innovation and ideation processes? ## Trend signals for Anarchist R&D Trend score 3.4 out of 10, from popularity 55%, activity 39%, freshness 8%. - Popularity: 55% - Activity: 39% - Freshness: 8% ## Examples of the Anarchist R&D trend 5 featured examples from Jun 12, 2015 to Jun 3, 2016. - [Crowdsourced Cosmetic Products](https://www.trendhunter.com/trends/bhue): BHüe Develops Products by Working Directly with Consumers (Category: Fashion) Implication: Cosmetic brands can embrace crowdsourcing and customer feedback to develop more inclusive and customer-centric products. - [Crowdsourced Retail Photo Galleries](https://www.trendhunter.com/trends/ikea-wonderful-everyday): The IKEA Wonderful Everyday Contest Highlights User Photos (Category: Business) Implication: The success of IKEA's campaign emphasizes the potential for retail brands to tap into user-generated content and leverage it to create engaging marketing initiatives. - [Crowdsourced Beauty Cleansers](https://www.trendhunter.com/trends/gel-cleanser): Glossier's New Gel Cleanser Was Developed with Help from Fans (Category: Fashion) Implication: Companies in the beauty and personal care industry can involve consumers in product development to create new solutions that meet specific needs. - [Crowdsourced Car Ads](https://www.trendhunter.com/trends/ford-car-ad): These New Ford Car Ads Were Created Online by Fans (Category: Autos) Implication: Disruptive innovation opportunity: Car manufacturers can tap into the creativity and passion of their customers to co-create advertising campaigns, fostering a stronger emotional… - [Crowdsourced Beer Branding](https://www.trendhunter.com/trends/beer-names): Rhinegeist Brewing Asked for Creative Beer Names for Its New IPA (Category: Marketing) Implication: Crowdsourcing product names can be an effective marketing strategy that engages consumers and increases brand recognition within the brewing industry. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)