# Crowdsourced Argumentation Online platforms encourage dissent to amplify user engagement. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Sep 5, 2017 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowdsourced-argumentation ## Key Figures - Trend score: 3.8/10 - Evidence articles: 10 ## What is the Crowdsourced Argumentation trend? **Crowdsourced Argumentation:** Online tribes host engaged communities, but those communities can be insular, with little room for growth. Platforms designed for arguments still harness tribalism, but by pitting sides against one another, these crowdsourced debate sites cement impassioned beliefs and encourage new users to join the fray. Rather than pushing for a united consumer base, brands that encourage an argument between consumers can broaden their reach and create more dedicated fans of their products. ## At a Glance - Evidence: 10 featured examples - Articles from: Aug 17, 2016 to Oct 14, 2019 - Published: Sep 5, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Crowdsourced Argumentation trend ### Crowdsourced Debate Platforms Online debate sites cement impassioned beliefs and involve consumers to broaden their reach and create more dedicated fans of their products. ### Kid-Curated Toy Collections Retailers can take a different approach to deciding which playthings should be among its Christmas toy range by applying crowdsourcing and gaining insights from kids' product selection and their reaction, increasing engagement and satisfaction among consumers. ### Socially-Powered Self-Improvement Apps Self-improvement apps that offer semi-autonomous functionality with crowdsourced opinions can provide an opportunity for people to share their honest opinions, gain insights, and improve their ideas, skills, or creations. ## What the Crowdsourced Argumentation trend means for industry ### For Marketing Crowdsourced debates and competitions can help brands engage with followers, gain market insights, and increase customer loyalty. ### For Retail Retailers can leverage crowdsourcing to gain insights into kids' preferences, improve customer engagement, and increase sales of products. ### For Self-Help Crowdsourced feedback on self-improvement apps can provide individuals with an opportunity to improve their skills, creations, and ideas by utilizing potential unbiased opinions within the app community. ## Workshop question How could you pose an aspect of your brand as a multifaceted debate? What would the sides be? ## Trend signals for Crowdsourced Argumentation Trend score 3.8 out of 10, from popularity 48%, activity 58%, freshness 9%. - Popularity: 48% - Activity: 58% - Freshness: 9% ## Examples of the Crowdsourced Argumentation trend 10 featured examples from Aug 17, 2016 to Oct 14, 2019. - [Kid-Curated Toy Collections](https://www.trendhunter.com/trends/christmas-toy-range): Asda's Christmas Toy Range Features 100 Playthings Chosen by Kids (Category: Life-Stages) Implication: Retailers can leverage crowdsourcing to gain valuable insights and preferences of their target demographic to drive sales. - [Opinion-Sourcing Apps](https://www.trendhunter.com/trends/question-answer): The Zip Question Answer App Lets You Ask Anonymous People Questions (Category: Tech) Implication: Opinion-sourcing apps offer market research firms an innovative approach to collect real-time insights and consumer opinions for a variety of products and services, potentially un… - [Crowdsourced Kid Show-Themed Toys](https://www.trendhunter.com/trends/sesame-street-lego): LEGO Announced It Will Launched a Sesame Street LEGO Set (Category: Life-Stages) Implication: The rise of crowdsourced toy development presents opportunities for toy manufacturers to tap into the collective creativity of fans and produce innovative and highly desired produ… - [Video Debate Platforms](https://www.trendhunter.com/trends/video-debate): QallOut Broadcasts Live Debates Between Individuals on Important Subjects (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop a new social media platform that focuses on facilitating meaningful debates and discussions to bridge the divide of differing opinions. - [Charitable Judicial Dolls](https://www.trendhunter.com/trends/barbies-dream-gap): Barbie's Dream Gap is Targeting Girls Interested in Judicial Careers (Category: Social Good) Implication: Barbie's Dream Gap is disrupting the legal services industry by increasing awareness and representation of young girls in the judicial profession. - [Crowdsourced Debate Platforms](https://www.trendhunter.com/trends/my-showdown): 'My Showdown' Crowdsources Answers to Any Either-Or Question (Category: Pop Culture) Implication: My Showdown is an innovative technology that leverages crowdsourcing to provide insights into debates and opinions on a wide range of topics. - [Reasoned Debate Platforms](https://www.trendhunter.com/trends/kialo): Kialo Allows for Calm, Sensible, and Rational Online Debates (Category: Pop Culture) Implication: Kialo's reasoned debate platform presents an opportunity for social media platforms to offer more productive and structured discussions to their users. - [Crowdsourced Brand Engagements](https://www.trendhunter.com/trends/crowdsourced-logo): Odisha Tourism's Crowdsourced Logo Plays a Part in Its Campaign (Category: Marketing) Implication: Tourism companies can leverage crowdsourced design elements to enhance their brand campaigns and engage consumers. - [Socially-Powered Self-Improvement Apps](https://www.trendhunter.com/trends/spokk-platform): The 'Spokk' Platform Harnesses Crowdsourced Opinions (Category: Tech) Implication: The industry that can benefit from developing new self-improvement apps that offer crowdsourced feedback functionality. - [Livestreaming Q&A Apps](https://www.trendhunter.com/trends/askedoo): 'Askedoo' Helps Users Take Question and Answer Sessions Live (Category: Tech) Implication: Disruptive innovation opportunity: Creating new mobile apps that integrate livestreaming technology for Q&A sessions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)