# In-Store Monitoring Companies are developing precautionary platforms for safe store visits. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Jun 23, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crowd-monitoring ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the In-Store Monitoring trend? **In-Store Monitoring:** The COVID-19 pandemic has limited physical interaction for safety reasons. In response, essential locations that remain open have implemented technology that monitors in-store crowd to ensure safe interactions. ## The consumer insight behind the In-Store Monitoring trend The heightened anxiety among those who have taken COVID-19 seriously has left people concerned with the safety of their routines as restrictions lift. Consumers are looking for reassurance and expect that brands take their safety seriously in order to be motivated to buy from them. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 16 to Jun 24, 2020 - Published: Jun 23, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the In-Store Monitoring trend ### Precautionary In-Store Monitoring Heightened anxiety has left people concerned with the safety of their routines, leading to the implementation of in-store monitoring technology. ### Crowdsourced Supply and Shopping Apps Crowdsourcing has become a useful tool in tracking wait times and locating items with limited availability in essential stores. ### Transit Crowd Map Updates Google Maps' refinement of predictions on busy times can help reduce people's risk of exposure to COVID-19 while using public transportation. ## What the In-Store Monitoring trend means for industry ### For Retail Technology Retail technology companies can develop advanced in-store monitoring systems and grocery reservation services to meet the demand for safer in-person shopping. ### For Crowdsourced Information Apps The development of apps that utilize crowdsourced information can enhance consumers' ability to track wait times, locate essential items, and navigate uncertain store environments during COVID-19. ### For Public Transportation Public transportation companies can benefit from increased investments in crowd monitoring and prediction technology to encourage safer commuting environments for passengers. ## Workshop question How can your company practice safety standards during COVID-19? ## Trend signals for In-Store Monitoring Trend score 3.0 out of 10, from popularity 49%, activity 31%, freshness 9%. - Popularity: 49% - Activity: 31% - Freshness: 9% ## Examples of the In-Store Monitoring trend 5 featured examples from Apr 16 to Jun 24, 2020. - [Crowdsourced Shopping Apps](https://www.trendhunter.com/trends/live-lineups): The Live Lineups App Tracks Wait Times at Grocery Stores (Category: Business) Implication: Disruptive innovation opportunity: Developing smart grocery stores that integrate real-time wait time tracking and focus on optimizing the shopping experience for customers. - [Distancing Theater Apps](https://www.trendhunter.com/trends/theater-app): Fandango's Guide Helps Fans Safely Return to the Movies (Category: Tech) Implication: Opportunity for movie studios to adapt their release strategies and explore direct-to-consumer on-demand models for new film releases. - [Grocery Shopping Reservation Services](https://www.trendhunter.com/trends/grocery-shopping-reservation): OpenTable is Helping to Provide Consumers a Safe Way to Shop (Category: Business) Implication: The retail industry can leverage grocery shopping reservation services to streamline operations, reduce congestion, and enhance customer safety. - [Transit Crowd Map Updates](https://www.trendhunter.com/trends/maps): Google Maps is Making It Easier for Canadians to Avoid Busy Stations (Category: Lifestyle) Implication: The transportation industry can benefit from leveraging advanced data analytics and technology to better manage crowd and improve safety measures in public transit systems. - [Crowdsourced Supply Apps](https://www.trendhunter.com/trends/ourstreets-supplies): OurStreets Supplies Helps to Locate Items with Limited Availability (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating crowdsourcing technology into retail apps to optimize supply chain management and improve consumer experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)