# Crossover Rosé Rosé expands out of wine into a variety of other alcoholic beverages. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crossover-ros ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Crossover Rosé trend? **Crossover Rosé:** Following the recent emergence of rosé cider, the experience of the ever-popular retro wine can is now being incorporated into a variety of other alcoholic beverage formats as we observe the continued growth of the rosé market. ## The consumer insight behind the Crossover Rosé trend Preferences for crossover food and beverage products continues to develop as buyers seek out alternative consumption options. Consumers are increasingly bombarded by variety and choice, thus, a desire for products that offer something alternative and unique arises. Hybrid offerings not only give consumers something that stands out, but it also provides a sense of exclusivity as well. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 3, 2017 to Feb 29, 2020 - Published: Apr 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Crossover Rosé trend ### Crossover Beverages As the trend of crossover food and beverages gains momentum, there is an opportunity for businesses to explore alternative consumption options. Hybrid offerings provide exclusivity and unique products, making them appealing to consumers. ### Innovative Flavors The trend of infused and innovative flavors in traditional beverages, like rosé wines and vodka, has introduced playful and colorful products to the market that appeal to younger generations and those who seek unique experiences. ### Refreshing and Fruity Beverages like rosé ciders and margaritas offer a refreshing and fruity twist on traditional favorites for the warmer months, presenting opportunities for brands to create summer-centric products that cater to seasonal demand. ## What the Crossover Rosé trend means for industry ### For Alcoholic Beverages The trend of crossover beverages and innovative flavors in alcoholic beverages offers opportunities for brands to create new products that cater to younger generations and those who seek unique experiences. ### For Food and Beverage The trend of crossover food and beverages presents an opportunity for businesses to explore alternative consumption options, as consumers are increasingly seeking out unique and exclusive products. ### For Packaging Design With the rise of playful and colorful products in the market, there is an opportunity for branding and packaging design professionals to create eye-catching designs that stand out. ## Workshop question What crossover opportunities for your product offering can be found in adjacent markets? ## Trend signals for Crossover Rosé Trend score 3.1 out of 10, from popularity 48%, activity 36%, freshness 9%. - Popularity: 48% - Activity: 36% - Freshness: 9% ## Examples of the Crossover Rosé trend 6 featured examples from Aug 3, 2017 to Feb 29, 2020. - [Rosé-Inspired Vodkas](https://www.trendhunter.com/trends/effen-rose-vodka): EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine (Category: Lifestyle) Implication: Creating new and innovative flavor options for consumers will continue to drive growth in the alcohol industry. - [Rosé-Inspired Vodkas](https://www.trendhunter.com/trends/rose-vodka): Hanger 1 Rosé Vodka Uses Wine Grapes to Produce a Flavorful Full-Bodied Drink (Category: Lifestyle) Implication: Spirits and liquor manufacturers have the opportunity to innovate with creative flavor profiles and unique ingredient choices. - [Wine-Infused Gin Spirits](https://www.trendhunter.com/trends/ros-infused-gin): Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin (Category: Lifestyle) Implication: Winemakers and distillers can look to create unique wine-infused spirits like gin to offer their customers new, playful drinking experiences. - [Refreshing Pink Ciders](https://www.trendhunter.com/trends/strongbow-ros-cider): The Strongbow Rosé Cider is Launching Ahead of Warm Weather (Category: Marketing) Implication: The alcoholic beverage industry can continue to capitalize on the popularity of rosé drinks with innovative ciders. - [Gin-Infused Rosé Wines](https://www.trendhunter.com/trends/gin-fusion): The Echo Falls Rosé Wine and Gin Fusion Boasts Summer Berry Flavors (Category: Lifestyle) Implication: Innovation and experimentation with flavor combinations can unlock new opportunities for growth and appeal to evolving consumer preferences. - [Rosé Margarita Mixers](https://www.trendhunter.com/trends/ros-margarita): Jose Cuervo's New Rosé Margarita Brings Together Two Summer Favorites (Category: Lifestyle) Implication: The introduction of rosé margarita mixers presents an opportunity for the alcoholic beverages industry to tap into the growing demand for innovative, flavor-packed cocktails. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)