# Crossover Hummus Expansive hummus experiences incorporate unexpected inspirations. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 27, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crossover-hummus ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Crossover Hummus trend? **Crossover Hummus:** As wellness enthusiasts continue to focus on chickpeas as a healthful alternative, consumers, in general, are beginning to embrace a variety of hybrid hummus-based dishes and spreads that challenge both the imagination and the palate. ## The consumer insight behind the Crossover Hummus trend Consumers today are used to a near-constant onslaught of new experiences, leading to a strong desire for novelty when it comes to food choices and beyond. When novelty is specifically applied to products consumers are already familiar with, it provides them with a best-of-both-worlds experience, bringing together both the need for comfort and newness. ## At a Glance - Evidence: 4 featured examples - Articles from: May 16 to Sep 28, 2021 - Published: May 27, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Crossover Hummus trend ### Hybrid Foods Consumers are embracing hybrid foods that provide familiarity with novelty such as crossover hummus and bagel-flavored hummus dips. ### Health & Wellness As wellness enthusiasts focus on healthy food alternatives, crossover hummus with chickpeas provides a healthful alternative. ### Social Impact Ithaca's Everyone Bagel Hummus product donated proceeds to support community-based nonprofits, tapping into consumers' preference for socially responsible products. ## What the Crossover Hummus trend means for industry ### For Food & Beverage Industry The food and beverage industry can leverage the trend towards hybrid foods to create innovative product combinations that cater to consumers' desire for novelty and familiar flavors. ### For Wellness Industry The wellness industry can promote products such as chickpeas and crossover hummus as a healthy alternative to traditional snacks, catering to consumers' focus on health and wellness. ### For CSR (Corporate Social Responsibility) Industry Corporations can leverage socially responsible initiatives, such as donating proceeds to community-based non-profits, to advance social causes while building customer loyalty. ## Workshop question What culinary staple is ripe for innovation when it comes to crossover dishes? ## Trend signals for Crossover Hummus Trend score 3.2 out of 10, from popularity 53%, activity 33%, freshness 10%. - Popularity: 53% - Activity: 33% - Freshness: 10% ## Examples of the Crossover Hummus trend 4 featured examples from May 16 to Sep 28, 2021. - [Mediterranean Chickpea Snacks](https://www.trendhunter.com/trends/greek-chickpeas-with-cumin-and-parsley): Trader Joe's Greek Chickpeas with Cumin and Parsley are Ready to Eat (Category: Lifestyle) Implication: Food manufacturers can develop chickpea snacks with various flavor profiles, as an alternative to traditional snack foods. - [Bagel-Flavored Hummus Dips](https://www.trendhunter.com/trends/bagel-flavored-hummus): Cedar's Topped Organic Everything Hommus is Topped with Sesame Seeds (Category: Lifestyle) Implication: The introduction of alternative flavors and the expansion of the hummus category presents opportunities for reinvention and differentiation within the food and beverage industry. - [Pumpkin Spiced Hummus Dips](https://www.trendhunter.com/trends/pumpkin-spice-hummus): Trader Joe's Pumpkin Spice Hummus is the Perfect Fall Snack (Category: Lifestyle) Implication: Food manufacturers can take advantage of the seasonal flavors trend by incorporating new and unique flavors into their hummus products. - [Bagel-Flavored Hummus Spreads](https://www.trendhunter.com/trends/hummus-spreads): Ithaca's Everyone Bagel Hummus Supports Community-Based Nonprofits (Category: Lifestyle) Implication: Food and beverage companies can expand their product offerings by experimenting with unconventional flavors and community-driven initiatives to differentiate themselves from compe… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)