# Crossover Cocktail Mixologists blend beer and wine into recipes for familiarity and variety. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Nov 3, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crossover-cocktail ## Key Figures - Trend score: 2.0/10 - Evidence articles: 7 ## What is the Crossover Cocktail trend? **Crossover Cocktail:** As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated. ## At a Glance - Evidence: 7 featured examples - Articles from: May 19, 2014 to May 19, 2015 - Published: Nov 3, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Crossover Cocktail trend ### Beer and Wine Mixology Mixologists are blending beer and wine into cocktail recipes for familiarity and variety, creating innovative and refreshing cocktails with traditional ingredients. ### Floral and Fruity Beer Cocktails Mixologists are infusing flowers, fresh fruits, and herbs in beer cocktails, allowing businesses to offer a wide variety of unique beer flavors that can attract a diverse set of customers. ### Root Vegetables in Cocktails Mixologists are experimenting with root vegetables, like rhubarb, in cocktail recipes, which could lead to innovative beverage options that explore the flavors of underrated ingredients. ## What the Crossover Cocktail trend means for industry ### For Cocktail Bars and Nightclubs Cocktail bars and nightclubs can stay ahead of the competition by adding beer and wine mixology, floral and fruity beer cocktails, and root vegetables to their beverage menu for innovative and refreshing drink options. ### For Restaurants and Cafes Restaurants and cafes can offer customers a diverse set of unique and refreshing alcoholic drinks by incorporating beer and wine mixology, floral and fruity beer cocktails, and root vegetables in their beverage menu. ### For Alcoholic Beverage Industry The alcoholic beverage industry can innovate and disrupt the market by exploring the possibilities of beer and wine mixology, floral and fruity beer cocktails, and root vegetables in their product development and marketing strategies. ## Trend signals for Crossover Cocktail Trend score 2.0 out of 10, from popularity 28%, activity 22%, freshness 8%. - Popularity: 28% - Activity: 22% - Freshness: 8% ## Examples of the Crossover Cocktail trend 7 featured examples from May 19, 2014 to May 19, 2015. - [Root Vegetable Cocktails](https://www.trendhunter.com/trends/bellini-recipe): This Rhubarb Bellini Recipe is the Perfect Light and Refreshing Beverage (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of using root vegetables as ingredients, offering consumers new and exciting options for their summer drink choices. - [Floral Champagne Cocktails](https://www.trendhunter.com/trends/champagne-cocktails): This Hibiscus Ginger Cocktail Combines Herbs and Alcohol (Category: Lifestyle) Implication: Beverage industry can capitalize on the growing demand for unique and floral-infused cocktails. - [Smoky Beer Cocktails](https://www.trendhunter.com/trends/sangrita): This Sangrita Recipe Fuses Beer with Citrus and Tomato Flavors (Category: Lifestyle) Implication: Opportunity for bars, restaurants, and hospitality businesses to offer innovative beer cocktails to their customers and attract new clients. - [Summery Beer Cocktails](https://www.trendhunter.com/trends/slow-clap-cocktail): The Slow Clap Cocktail Was Invented by Bartender Ivy Mix (Category: Lifestyle) Implication: Exploring opportunities to create new beer flavors and experiment with beer as a cocktail ingredient. - [Frothy Beer Cocktails](https://www.trendhunter.com/trends/beer-cocktail): The Hopping Berry Mixes Fruit Notes with the Refreshing Taste of Ale (Category: Lifestyle) Implication: Craft breweries can explore the creation of fruit-infused beers to appeal to adventurous consumers. - [Pineapple Sangria Recipes](https://www.trendhunter.com/trends/pineapple-sangria): This Citrus-Packed Colorful Cocktail is Ideal for Early Springtime (Category: Lifestyle) Implication: Opportunity for breweries and distilleries to create new fruit-infused alcoholic beverages with unique flavor combinations. - [Peachy Mother's Day Cocktails](https://www.trendhunter.com/trends/mothers-day-cocktail): Cruzan's Custom Drink Recipes are a Holiday Treat for Mom (Category: Lifestyle) Implication: Liquor brands can expand their product line by creating tropical-flavored spirits, or low-calorie mixes for a more conscious and health-friendly twist. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)