# Cross-Cultural Retail A desire to pique interest has brands adopting diverse cultural influences. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 26, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crosscultural-retail ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Cross-Cultural Retail trend? **Cross-Cultural Retail:** Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 6, 2013 to Apr 19, 2014 - Published: Jun 26, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cross-Cultural Retail trend ### Cross-Cultural Retail Brands are adopting diverse cultural influences ### Street Culture Sneaker Shops Stores are focusing on street culture and aesthetic through personalized and industrial design ### Tribal-Inspired Concept Stores Design is becoming tribal-inspired and cohesive throughout stores ## What the Cross-Cultural Retail trend means for industry ### For Retail Industry Brands are reinventing themselves through cross-cultural and tribal-inspired varied products ### For Fashion Industry Personalization options and diverse cultural inspirations are driving street culture fashion ### For Beauty Industry Imported authentic beauty products from diverse cultures are gaining popularity and being introduced in North America ## Trend signals for Cross-Cultural Retail Trend score 5.7 out of 10, from popularity 86%, activity 77%, freshness 8%. - Popularity: 86% - Activity: 77% - Freshness: 8% ## Examples of the Cross-Cultural Retail trend 4 featured examples from Feb 6, 2013 to Apr 19, 2014. - [Street Culture Sneaker Shops](https://www.trendhunter.com/trends/converse-san-francisco-store): The Converse San Francisco Store Blends Lifestyle with Apparel (Category: Fashion) Implication: Disruptive innovation opportunity for retail stores to create engaging environments that enhance the shopping experience and differentiate from online options. - [Cross-Culture Beauty Boutiques](https://www.trendhunter.com/trends/asian-cosmetics): Jealousy Beauty Delivers Asian Remedies to North America (Category: Business) Implication: Cosmetics companies can take advantage of the cross-cultural beauty trend by offering unique products from different parts of the world. - [Tribal-Inspired Concept Stores](https://www.trendhunter.com/trends/coincidence-paris): Coincidence Paris is an International Design Paradise (Category: Art & Design) Implication: The collaboration between Coincidence Paris and Karlsson & Wickman showcases innovative ideas for transforming traditional retail spaces into unique concept stores. - [Eclectic Shopping Concepts](https://www.trendhunter.com/trends/centre-commercial): The Centre Commercial Incorporates Diverse Products (Category: Fashion) Implication: Disruptive innovation opportunity: Introducing a pop-up store concept that collaborates with various designers and offers a wide range of eclectic products in different cities aro… ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)