# Cross-Confection Dessert flavoring crosses food forms and preconceived flavors. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 3, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/crossconfection ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Cross-Confection trend? **Cross-Confection:** A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 23, 2015 to Oct 8, 2016 - Published: Feb 3, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Cross-Confection trend ### Cross-Confection The trend of cross-confection allows for permissible indulgence through novel experiences and smaller portions, creating opportunities to merge various dessert flavors and forms. ### Pie-Flavored Snacks Snack bars inspired by pie slices are a popular trend, allowing consumers to indulge in a portion-controlled snack without feeling guilty about eating dessert. ### Frozen Yogurt-Inspired Treats Crossover food and drink flavors are a growing trend in the candy industry, with Squish Candies offering frozen yogurt-inspired gummies that are both decadent and healthy. ## What the Cross-Confection trend means for industry ### For Food Manufacturing Food manufacturers have the opportunity to create new and innovative products by merging various dessert flavors and forms. ### For Snack Food Snack food companies can leverage the trend of creating portion-controlled snacks inspired by indulgent desserts, such as snack bars flavored like fruit pies. ### For Candy Industry The candy industry has the potential to disruptive innovation by incorporating crossover food and drink flavors to create novel and healthy treats. ## Trend signals for Cross-Confection Trend score 2.5 out of 10, from popularity 35%, activity 32%, freshness 8%. - Popularity: 35% - Activity: 32% - Freshness: 8% ## Examples of the Cross-Confection trend 5 featured examples from Sep 23, 2015 to Oct 8, 2016. - [Popcorn S'more Treats](https://www.trendhunter.com/trends/marshmallow-smores): The Buttered Popcorn Marshmallow S'mores are the Best Way to Finish Summer (Category: Lifestyle) Implication: The food and beverage industry can develop more unique dessert recipes that combine unexpected ingredients. - [Frozen Yogurt-Inspired Gummies](https://www.trendhunter.com/trends/gummy-treats): These Gummy Treats from Squish Candies Take Cues from Froyo (Category: Lifestyle) Implication: Incorporating unique flavors and emphasizing healthier ingredients in candy presents an opportunity to differentiate from traditional offerings and appeal to a growing health-cons… - [Berry Dessert Nachos](https://www.trendhunter.com/trends/dessert-nachos): These Sweet Nacho Chips Feature Sweet Jams and Brie Cheese Toppings (Category: Lifestyle) Implication: The food and beverage industry can explore the idea of combining sweet and savory flavors to create unique products that cater to diverse consumer tastes. - [Exquisitely Handcrafted Bonbons](https://www.trendhunter.com/trends/love-chocolates): Norman Love Chocolates are Delicious Works of Edible Art (Category: Lifestyle) Implication: The sweets industry can leverage the trend of artisanal confectionaries to create unique and creative products. - [Pie-Flavored Snack Bars](https://www.trendhunter.com/trends/fruit-bar): Betty Lou's Fruit Bars Boast Flavors That Remind of Fresh Pie Slices (Category: Lifestyle) Implication: The food and beverage industry can explore the potential of developing similar fruit-inspired snacks to cater to consumers who crave the taste of desserts without the associated g… ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)